In the ever-evolving world of beauty, innovation is the key to standing out. That’s why NewBeauty is thrilled to introduce our second annual NewBeauty 100 awards, also known as NB100. This groundbreaking initiative is our definitive guide to the most innovative and promising beauty brands poised to reshape the industry.
What Is NB100?
NB100 is a carefully curated list of 100 companies that represent what’s next in beauty. These brands, all launched in 2019 or later, are showcasing groundbreaking products, revolutionary formulations and visionary approaches that we believe will define the future of beauty.
Over the past six months, our team has undertaken a rigorous vetting process to identify these influential brands. From supplements and devices to cutting-edge ingredients and ground-breaking delivery systems, the brands on our NB100 list represent the very best in “what’s next” for the beauty industry.
Why NB100 Matters
“The NewBeauty 100 initiative is one of the most important franchises we’ve launched in the past 20 years,” says NewBeauty CEO Mike Glaicar. “The products and services our NewBeauty 100 winners have developed will shape the future of our industry for many years to come.”
These brands aren’t just creating impressive products; they’re innovating in ways that will leave a lasting mark on the beauty landscape. They’re pushing boundaries, challenging conventions and reimagining what’s possible in beauty.
NB100 Winners
We’re incredibly proud of this list and eager to support our winning brands as they continue to grow and innovate.
Join us in celebrating these trailblazing brands as they lead the way into the future of beauty. Explore our NB100 winner profiles and discover the products and innovations that will be shaping your beauty routine.
- Anua
- Arey
- banu
- Barefaced
- being Haircare
- Being Frenshe
- Bonafide Health
- Bubble Skincare
- Bur Bur
- BYOMA
- California Naturals
- Canopy
- Chéribé
- Chris McMillan
- ciele Cosmetics
- Commence Haircare
- Crown Affair
- dae
- DAISE
- DEINDE
- DIBS Beauty
- Divi
- Dolce Glow
- DUNE Suncare
- Elm Biosciences
- Epicutis
- ERLY
- Fable & Mane
- Filterbaby
- Flaus
- Flewd
- Gente Beauty
- Grüns
- Haus Labs
- Hydrinity
- INNBEAUTY Project
- isima
- Jones Road
- K18 Hair
- LEMME
- Lenox and Sixteenth
- LINES by Dr. Marnie
- Lion Pose
- LolaVie
- LYS Beauty
- +Lux Unfiltered
- Make Time Wellness
- Makeup By Mario
- Mane
- MERIT
- MONDAY Haircare
- Mother Science
- Naked Sundays
- Naturium
- NERRĀ
- Nette
- NOYZ
- Nutrire
- Oak Essentials
- OMI WellBeauty
- ONE/SIZE
- Ovii
- Parëva Beauty
- Patrick Ta Beauty
- Personal Day
- PHLUR
- Polite Society
- Prakti
- Prequel
- Provence Beauty
- Qure Skincare
- Rare Beauty
- REFY
- rhode
- Saie
- Saltair
- Saltyface
- Santu
- Sarah Creal Beauty
- SickScience
- Sofie Pavitt Face
- Soft Services
- Starface
- Stripes Beauty
- The Root Project
- The Rootist
- Tilt Beauty
- toty
- Tower 28
- Tronque
- U Beauty
- Uni
- Vacation
- Versed
- Victoria Beckham Beauty
- VIOLETTE_FR
- Wildfleur
- Wonderbelly
- Xtressé
- YSE Beauty
