U Beauty

Launched In 2019
Founder Tina Chen Craig, Katie Borghese
U Beauty is a streamlined skin-care brand focusing on multi-functional products designed to simplify routines while delivering powerful, science-backed results.
Why We Love It
We love its innovative SIREN Capsule Technology, a delivery system that identifies areas of oxidative damage to guarantee that powerful ingredients like retinol and vitamin C are distributed with maximal precision.
Shop At
U Beauty, Amazon, Nordstrom
In creating U Beauty, Craig wasn’t simply propelled by a need to streamline her routine, optimize her skin care and cut down on cosmetic confusion. She was motivated to make an impact. Today, this female- founded company boasts a team that possesses a unified mission: Create fewer, but better, products that produce transformative results and minimize time commitment and waste.

Hero Product
Resurfacing Compound($228)
Created to replace eight or more steps in your skin-care routine, this brightening and tightening serum was the brand's first-ever launch and continues to be its best-seller.
Buy Now - $228

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