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U Beauty

U Beauty brand image

Launched In 2019

Founder Tina Chen Craig, Katie Borghese

U Beauty is a streamlined skin-care brand focusing on multi-functional products designed to simplify routines while delivering powerful, science-backed results.

Why We Love It

We love its innovative SIREN Capsule Technology, a delivery system that identifies areas of oxidative damage to guarantee that powerful ingredients like retinol and vitamin C are distributed with maximal precision.

Shop At

U Beauty, Amazon, Nordstrom

In creating U Beauty, Craig wasn’t simply propelled by a need to streamline her routine, optimize her skin care and cut down on cosmetic confusion. She was motivated to make an impact. Today, this female- founded company boasts a team that possesses a unified mission: Create fewer, but better, products that produce transformative results and minimize time commitment and waste.
NB100 Award Seal

Hero Product

Resurfacing Compound($228)

Created to replace eight or more steps in your skin-care routine, this brightening and tightening serum was the brand's first-ever launch and continues to be its best-seller.

Buy Now - $228
Resurfacing Compound
NewBeauty Magazine Cover
NEWBEAUTY

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