Fable & Mane
Launched In 2020
Founder Akash Mehta, Nikita Mehta
Inspired by Indian beauty rituals, Fable & Mane offers products that blend ancient wisdom with modern science for healthy, lustrous hair.
Why We Love It
We love how Fable & Mane brings traditional Ayurvedic hair oiling practices to a global audience, creating a unique niche in the hair-care market.
Shop At
Fable & Mane, Sephora, Amazon
Fable & Mane was born from siblings Nikita and Akash Mehta’s desire to share the Ayurvedic tradition of hair oiling in a modern way. Inspired by fond childhood memories of their late grandmother massaging her mixed hair oils into their hair while telling them fables, they created a brand that blends heritage, wellness and storytelling—and that’s how they landed on the brand name: Fable & Mane.
Hero Product
HoliRoots Hair Oil($38)
Rooted in the Ayurvedic tradition of hair oiling, this cult-favorite pre-wash treatment is infused with ashwagandha, dashmool and castor oil to strengthen strands from root to tip, stimulate scalp circulation, and promote visibly healthier, fuller hair.
Buy Now - $38
NEWBEAUTY