PHLUR
Launched In 2022
Founder Chriselle Lim
Crafted by world-class perfumers and priced to collect, PHLUR creates modern, expressive fragrances that move with your mood.
Why We Love It
PHLUR blends luxury with play, inviting you to match your scent to your mood.
Shop At
PHLUR, Amazon, Sephora, Revolve, TikTok Shop
I joined PHLUR in 2021 during a time of transformation both for the brand and for me personally. PHLUR had launched as a pioneer in the clean fragrance space and was looking to refine its position in the market.
Hero Product
Missing Person Eau de Parfum($99)
Soft, skin-close and undeniably intimate, this addictive, warm blend of white musk, jasmine and orange blossom captures the scent of someone you can’t forget.
Buy Now - $99
NEWBEAUTY