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Beauty Launches

From the latest skin care ingredients and products to the buzziest makeup trends taking over the internet, everything you need to know is right here.

Bath & Body Works Reserve Collection products styled on a wooden table, including a lit three-wick candle, a reed diffuser, a boxed Sea Salt + Musk candle and a Vanilla + Tonka room mist.
News

Bath & Body Works’ New Collection Skips the Kitsch Entirely

By Marisa PetrarcaAugust 26, 2026
Colorful lineup of Old Navy Beauty Co. products in five scents: Crush, Vibe, Sweet, Thrill and Splash, including body washes, lotions, and hair and body mists in yellow, red, pink, purple and blue packaging.
Shopping

Old Navy’s New Beauty Line Has a Very Famous Nose Behind It

By Marisa PetrarcaAugust 26, 2026
Several silver bottles of OLAPLEX Shape Set Hairspray arranged together in a black-and-white product shot.
Hair

OLAPLEX’s First Hairspray Strengthens Hair While It Holds

By Liz RitterAugust 25, 2026
Magnolia Bakery banana pudding, alongside two Magnolia Bakery x LONDONTOWN nail polishes, a pink claw clip, and a cupcake charm pouch.

Magnolia Bakery’s Banana Pudding Just Became a Nail Polish

By Amaya GarciaAugust 25, 2026
Tangle Teezer Complete Carebrush

Tangle Teezer’s Newest Launch Promises Less Breakage and More Shine

By Allie HoganAugust 24, 2026
I Got Compliments on My Five-Day-Old Hair With This Non-Aerosol Dry Shampoo

I Got Compliments on My Five-Day-Old Hair With This Non-Aerosol Dry Shampoo

By Allie HoganAugust 21, 2026
KAYALI's new YUM Body and Lip Collection Launch

KAYALI Just Launched Its First-Ever Lip and Body-Care Collection

By Amaya GarciaAugust 20, 2026
elf-pickle-lip-balm
Makeup

e.l.f.’s Viral Pickle Lip Balm Is Back With Two New Flavors

By Britt FallonAugust 20, 2026
Ice Spice shows off her debut fragrance, In Ha Mood, out now at Ulta Beauty.
Fragrance

Ice Spice Doesn’t Do Subtle, and Neither Does Her New Perfume

By Amaya GarciaAugust 19, 2026
White Rain+ hair-care collection featuring pink Anti-Frizz, cream Repair and blue Volumizing shampoo, conditioner, leave-in conditioner and hair mask bottles arranged on a light background
Beauty Launches

The Nostalgic Hair-Care Brand You Forgot About Is Back, and It’s Under $9

By Liz RitterAugust 19, 2026
Ashley Tisdale sitting on a couch, holding the Being Frenshe Matcha Me fragrance bottle up to her faceshley Tisdale Being Frenshe Matcha Me launch

Ashley Tisdale’s New Being Frenshe Scent Is a Love Letter to Matcha

By Allie HoganAugust 17, 2026
miss-dior-eau de parfum

The Best New Fragrances in August, From Dior's Reimagined Miss Dior to Rare Beauty's Second Scent

By Britt FallonAugust 13, 2026
Danielle Fishel

Danielle Fishel’s Next Beauty Chapter Started With a Health Scare and a Disco Ball

By Liz RitterAugust 11, 2026
dove holiday treats collection 2026

Dove's Cult-Favorite Holiday Treats Collection Is Back—Here's What's New

By Britt FallonAugust 10, 2026
Split image showing a woman in a white tank and cotton briefs holding an Utu sunscreen stick, alongside the sunscreen resting on white Cotton x Utu apparel.

Cotton Has Officially Entered the Skin-Care Conversation

By Liz RitterAugust 4, 2026
Assorted e.l.f. x Bubble makeup and skin-care products, including blush, lip and bronzing formulas, arranged on a marble surface.

e.l.f. and Bubble Just Bottled Your Skin-Care Cocktailing Routine

By Amaya GarciaAugust 4, 2026
kylie jenner mood stones fragrance

Kylie Jenner Wants You to Have a Different Scent for Every Mood

By Catharine MalzahnJuly 31, 2026
Gap Grass, Heaven and Om eau de parfum bottles lined up against a white background.

Gap Beauty Is Here, and It Smells Like 1994

By Amaya GarciaJuly 28, 2026
Ruka's Synths®2 fiber holds a braid pattern without the itch or weight of traditional synthetic hair.

Ruka Makes History as Sephora’s First Black-Owned Hair-Extensions Brand

By Amaya GarciaJuly 22, 2026
SkinCeuticals C E Ferulic amber serum bottle with dropper

SkinCeuticals Just Reformulated Its Iconic Vitamin C Serum

By Catharine MalzahnJuly 22, 2026
Jamie Makeup’s Cult-Favorite BFMR Makeup Remover Just Got a Glow Up

Jamie Makeup’s Cult-Favorite BFMR Makeup Remover Just Got a Glow Up

By Tatiana BidoJuly 17, 2026
Vitamin Enriched Face Base Moisturizer & Primer

The Bobbi Brown Face Base I’ve Loved for Years Just Got Even Better

By Marisa PetrarcaJuly 17, 2026
Laneige Bespoke Lip Sleeping Mask jars in different colorways, each paired with a matching ice cream scoop, representing the launch's mix-and-match flavor options.

You Can Finally Customize Your Own Laneige Lip Mask on Amazon

By Amaya GarciaJuly 16, 2026
Kiehl's x Milk Bar Lip Balm #1 in Buttercream Birthday Cake and Red Velvet Truffle flavors

Kiehl's Marks 175 Years With a Milk Bar Collaboration

July 15, 2026
Beauty of Joseon Tinted Mineral Dayscreen

Beauty of Joseon's New Launch Makes Mineral Sunscreen More Wearable

By Britt FallonJuly 14, 2026
LAFCO New York's new fine fragrance collection: five eau de parfums including Fireside Light, Golden Morning and Midnight Aura

LAFCO Candles Just Made the Leap to Fine Fragrance

By Marisa PetrarcaJuly 14, 2026
Sol de Janeiro's new Cheiroso 10 and Cheiroso 7 cologne mists.

The Guys Finally Have a Sol de Janeiro Scent of Their Own

By Amaya GarciaJuly 14, 2026