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Beauty Launches

From the latest skin care ingredients and products to the buzziest makeup trends taking over the internet, everything you need to know is right here.

Red BORNTOSTANDOUT Saint Petal perfume bottle surrounded by flowers, green stems and smoking incense against a black background.
Beauty Launches

The Best New Fragrances in October, From Warm Gourmands to Polished Florals

By Britt FallonOctober 15, 2026

What we can’t stop sniffing this month.

Hailey Bieber attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City.
News

Hailey Bieber Teases Rhode’s First Smart-Aging Serum

By Allie HoganOctober 15, 2026

“I need a little more actives,” she says.

EltaMD Skin Recovery Regenerating Rapid Recovery Serum bottle and open Rapid Recovery Cream jar, both labeled “EGF Tripeptide Technology,” displayed between two white aesthetic treatment devices against a light blue background.
News

EltaMD Expands Into Post-Procedure Care With EGF-Powered Serum and Cream

By Liz RitterOctober 14, 2026

The professional-exclusive Skin Recovery Regenerating line combines epidermal growth factor with an amino acid complex and is designed for daily use after lasers and microneedling.

iota/Chiquita Banana Lip Treatment

This Limited-Edition Lip Gloss Is Made With Actual Chiquita Bananas

By Allie HoganOctober 9, 2026
Eminence

Meet the Stable, Dual-Soluble Vitamin C Behind Éminence’s Newest Launch

By Liz RitterOctober 9, 2026
mac frost lipstick

MAC Frost Lipstick Is Back, With Erin Parsons Leading the Charge

By Britt FallonOctober 8, 2026
charlotte-tilbury-christina-aguilera

Christina Aguilera Is the Face of Charlotte Tilbury’s 2026 Holiday Campaign

By Britt FallonOctober 1, 2026
Two holiday scenes from the OPI x M&M's collection: the green M&M's character paints a customer's nails, and a hand with gold polish touches a bottle tied with an M&M's ribbon.
News

OPI Turns M&M’s Into a Holiday Nail Collection

By Marisa PetrarcaOctober 1, 2026

Sweeten Your Mani is here with candy-inspired shades that are hard to resist.

tarte-roller-rabbit-collab
News

Tarte and Roller Rabbit Just Launched the Ultimate Girls’ Night Collab

By Britt FallonOctober 1, 2026

With a 30,000-person waitlist.

Bath & Body Works Essentials Vanilla Silk perfume bottle nestled in soft cream-colored fabric.
News

A Dermatologist Weighs In on Bath & Body Works’ New Essentials Line for Sensitive Skin

By Liz RitterSeptember 28, 2026

Softer scents, gentler formulas and a pro tip before you switch.

Repeating pattern of Listerine Whitening Extra Mild Spearmint mouthwash bottles, tilted diagonally on a deep indigo background.

Exclusive: Listerine Made a Whitening Mouthwash That Is Peroxide-Free

By Liz RitterSeptember 28, 2026
Model with a platinum blonde bob wearing glossy pink Smashbox O-Gloss, raising one finger with a surprised expression.

Smashbox Just Revived the pH-Changing Gloss People Have Been Paying Hundreds for on eBay

By Liz RitterSeptember 27, 2026
Two dogs wearing gold star patches on their fur: a brown and white dog on the left and a long-haired dachshund on the right.

Taylor Swift Wore Them First. Now Your Dog Can, Too

By Marisa PetrarcaSeptember 23, 2026
A close-up of LANEIGE’s new Bouncy & Firm Cooling Hydrogel Eye Patches, the brand’s first launch in the eye patch category and the star of its new campaign with BTS’s Jin.

BTS’s Jin Fronts LANEIGE’s First-Ever Eye Patch Launch

By Amaya GarciaSeptember 18, 2026
A dark oxblood glass bottle of Carte Blanche's Multi-Hyphenate Brightening Skin Tint Mineral SPF 35 lies on a lined notebook page marked with faded "19" date numbers.

Carte Blanche Is Betting That One Product Can Replace Your Whole Routine

By Liz RitterSeptember 17, 2026
Neutrogena Clear Face Sunscreen SPF 60 and Ultra Sheer Daily Face Sunscreen SPF 70 bottles standing side by side against a warm neutral backdrop.

At Last, BEMT Sunscreen Is Coming to the Drugstore

By Marisa PetrarcaSeptember 17, 2026
Colorful SmartSweets x ESW Beauty hydrogel eye patch packets in Sweet Fish, Sourmelon Bites, and Peach Rings flavors, surrounded by matching gummy candy.

ESW Beauty x SmartSweets Turned Iconic Gummies Into Eye Patches

By Liz RitterSeptember 15, 2026
Mane x Cinnabon Beauty Kit

This Cinnabon-Scented Lip Gloss Is the Mall-Nostalgia Beauty Launch We Didn't Know We Needed

By Allie HoganSeptember 15, 2026
Brach’s Ode to Candy Corn eau de parfum bottle surrounded by candy corn against an orange background.

Team Candy Corn Finally Gets Its Signature Scent

By Liz RitterSeptember 9, 2026
ChapStick Just Squeezed Its Way Into Your Lippie Pouch

ChapStick Just Squeezed Its Way Into Your Lippie Pouch

By Amaya GarciaSeptember 2, 2026
Florence Pugh sits leaning against a chair with a camel-colored Max Mara wool coat draped over her shoulders

Max Mara Turned Its Most Famous Coat Into a Luxury Fragrance

By Marisa PetrarcaSeptember 1, 2026
A model with a short dark bob holds the Dyson CameraJet electric toothbrush.

Dyson’s New $500 Toothbrush Has a Camera That Can See Potential Cavities

By Britt FallonSeptember 1, 2026
A baby's hands hold a bottle of Earth to Skin Baby Bouncy Butter Baby Lotion

The Beauty Industry Insider Behind Earth to Skin Is Betting on Baby Care

By Denise Mann, MSSeptember 1, 2026
cottonball-skincare

Cottonball Is Rewriting the Rules of Prescription Skin Care

By Britt FallonSeptember 1, 2026
Close-up product shot of Ultra Violette Unblock Screen™ SPF 50, the first US-launched sunscreen with BEMT

BEMT Has Finally Landed in the U.S. Inside This New Sunscreen

By Marisa PetrarcaAugust 31, 2026
Bath & Body Works Reserve Collection products styled on a wooden table, including a lit three-wick candle, a reed diffuser, a boxed Sea Salt + Musk candle and a Vanilla + Tonka room mist.

Bath & Body Works’ New Collection Skips the Kitsch Entirely

By Marisa PetrarcaAugust 26, 2026
Product photo on a bright blue background: a light blue quilted tote bag with a magazine, red wired headphones, and a coiled keychain spilling out of it.

Old Navy’s New Beauty Line Has a Very Famous Nose Behind It

By Marisa PetrarcaAugust 26, 2026
Several silver bottles of OLAPLEX Shape Set Hairspray arranged together in a black-and-white product shot.

OLAPLEX’s First Hairspray Strengthens Hair While It Holds

By Liz RitterAugust 25, 2026
Magnolia Bakery banana pudding, alongside two Magnolia Bakery x LONDONTOWN nail polishes, a pink claw clip, and a cupcake charm pouch.

Magnolia Bakery’s Banana Pudding Just Became a Nail Polish

By Amaya GarciaAugust 25, 2026
Tangle Teezer Complete Carebrush

Tangle Teezer’s Newest Launch Promises Less Breakage and More Shine

By Allie HoganAugust 24, 2026
I Got Compliments on My Five-Day-Old Hair With This Non-Aerosol Dry Shampoo

I Got Compliments on My Five-Day-Old Hair With This Non-Aerosol Dry Shampoo

By Allie HoganAugust 21, 2026
KAYALI's new YUM Body and Lip Collection Launch

KAYALI Just Launched Its First-Ever Lip and Body-Care Collection

By Amaya GarciaAugust 20, 2026
elf-pickle-lip-balm

e.l.f.’s Viral Pickle Lip Balm Is Back With Two New Flavors

By Britt FallonAugust 20, 2026
Ice Spice shows off her debut fragrance, In Ha Mood, out now at Ulta Beauty.

Ice Spice Doesn’t Do Subtle, and Neither Does Her New Perfume

By Amaya GarciaAugust 19, 2026
White Rain+ hair-care collection featuring pink Anti-Frizz, cream Repair and blue Volumizing shampoo, conditioner, leave-in conditioner and hair mask bottles arranged on a light background

The Nostalgic Hair-Care Brand You Forgot About Is Back, and It’s Under $9

By Liz RitterAugust 19, 2026
Ashley Tisdale sitting on a couch, holding the Being Frenshe Matcha Me fragrance bottle up to her faceshley Tisdale Being Frenshe Matcha Me launch

Ashley Tisdale’s New Being Frenshe Scent Is a Love Letter to Matcha

By Allie HoganAugust 17, 2026
miss-dior-eau de parfum

The Best New Fragrances in August, From Dior's Reimagined Miss Dior to Rare Beauty's Second Scent

By Britt FallonAugust 13, 2026
Danielle Fishel

Danielle Fishel’s Next Beauty Chapter Started With a Health Scare and a Disco Ball

By Liz RitterAugust 11, 2026
dove holiday treats collection 2026

Dove's Cult-Favorite Holiday Treats Collection Is Back—Here's What's New

By Britt FallonAugust 10, 2026
Split image showing a woman in a white tank and cotton briefs holding an Utu sunscreen stick, alongside the sunscreen resting on white Cotton x Utu apparel.

Cotton Has Officially Entered the Skin-Care Conversation

By Liz RitterAugust 4, 2026