The Root Project
Launched In 2025
Founder Lucrecia Jovel, Patrick Harriman
The Root Project is a clean, scalp-first hair-care brand that makes root care feel intuitive, indulgent and essential.
Why We Love It
With upcycled packaging and a “less is more” mindset, The Root Project turns scalp care into a ritual, not a chore.
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The Root Project
The Root Project was born from the belief that root care is hair care—and that it shouldn’t be an added step, but an effortless part of every routine. While most brands fuel complexity with endless steps, we take the opposite approach: crafting intelligent, indulgent and sensorial formulas that treat the entire hair ecosystem—roots, scalp and strands—making root care the new standard for truly great hair.
Hero Product
Instant Pleasure: Silky Hair Moisturizer($35)
Level up your conditioner with this ultra-creamy formula that melts into hair to seal in moisture, smooth cuticles and leave strands soft, strong and glossy.
Buy Now - $35
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