OMI WellBeauty
Launched In 2025
Founder Naomi Whittel
OMI revolutionizes hair care with patented ingestible peptides that strengthen and anchor hair follicles from within, delivering clinically proven results for all hair types in just 90 days.
Why We Love It
Trusted by celebrities, beauty insiders and everyday users, OMI’s biotech-driven formulas transform hair health from the root, offering a drug-free, inclusive solution that truly works. (Kris Jenner and Khloé Kardashian are both strategic stakeholders in the brand.)
Shop At
OMI WellBeauty, Amazon
The inspiration behind launching the brand stemmed from the founder’s deeply personal realization. After snapping a selfie, she was startled to see how much hair loss she was experiencing, which prompted her to collaborate with Dr. Rob Kelly on a peptide-based solution to fortify follicles and redefine what it means to have a “good hair day.”
Hero Product
Hair Growth Peptides($79)
Clinically proven to reduce hair loss and support thicker, glossier strands, these high-performance peptide gummies work from within to fortify follicles, extend the growth cycle and unlock your healthiest hair yet.
Buy Now - $79
NEWBEAUTY