isima
Launched In 2025
Founder Shakira Mebarak
Born from Shakira’s personal hair journey, isima offers Latin-inspired, science-backed formulas that celebrate and care for all hair types and textures.
Why We Love It
isima blends cultural heritage with clinical innovation to deliver hair care that truly works for everyone.
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Ulta, isima
isima emerged from Shakira’s complicated hair journey. After years of trying every product on the market and feeling frustrated by the lack of real results, she set out to change that - partnering with experts to create a Latin-rooted, clinically proven line that celebrates and embraces the complexity of all hair types and textures, delivering best-in-class innovations backed by science.
Hero Product
Súperbomba Triple Repair Peptide Hair Mask($38)
This thick, creamy peptide mask is a powerhouse for damaged hair, reviving every texture with deep repair and rejuvenation you can feel.
Buy Now - $38
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