Lux Unfiltered
Launched In 2019
Founder Sivan Ayla Richards, Paul Richards
‘+LUX Unfiltered allows you to live life unfiltered while looking and feeling your best. It offers products to create the perfect faux tan and rosy sun-kissed cheeks so you can stay safe while being on trend.
Why We Love It
'+LUX Unfiltered offers the perfect tools to execute both timeless looks and the biggest trends on TikTok at any given time. Its products have quickly become staples.
Shop At
Lux Unfiltered, Amazon, Sephora
Sivan Ayla, founder of +LUX Unfiltered, sought to create products that could replicate the look of a natural and healthy-looking tan. In an overly filtered world, +LUX Unfiltered products enhance natural beauty while providing confidence through their range of sunless tanning, luxury body care and colored cosmetics. Designed to look natural on your skin and aesthetic on your shelf, each +LUX Unfiltered product combines skin-loving ingredients and luxury fragrances to provide the most elevated experience.
Hero Product
N°32 Gradual Self Tanning Lotion($38)
Since its launch in 2019, +Lux Unfiltered's first product has been the brand's number-one seller. It's since inspired a variety of shades and fragrances, but the classic remains a fan favorite for building a tan and hydrating skin daily.
Buy Now - $38
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