Rare Beauty
Launched In 2020
Founder Selena Gomez
Founded by Selena Gomez, Rare Beauty celebrates individuality and promotes mental-health awareness through its products and initiatives.
Why We Love It
Rare Beauty's commitment to inclusivity, self-expression and mental-health advocacy, coupled with high-performance, user-friendly products, makes it a standout.
Shop At
Rare Beauty, Sephora, TikTok Shop
Rare Beauty is about celebrating who you are and what makes you different. We use makeup to shape positive conversations around beauty, self-acceptance and mental health. Not only do we want everyone to feel good about themselves, we want to help them feel more authentically connected to one another and feel less alone in this world.
Hero Product
Soft Pinch Liquid Blush($25)
Viral for a reason, this weightless, long-lasting liquid blush melts into your skin for a soft-focus flush that looks like you're blushing from within.
Buy Now - $25
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