dae
Launched In 2020
Founder Amber Fillerup Clark
Inspired by its Arizona heritage, dae harnesses the power of desert botanicals to create simple yet powerful hair-care products.
Why We Love It
dae makes hair care simple with clean, efficacious products for every hair concern, from frizz to flyaways.
Shop At
Dae, Sephora, Amazon
Amber Fillerup Clark was inspired to start her brand by a desire to offer products that embody the concept of hair care as self-care. She wanted every product to be infused with desert-derived botanicals that treat, protect and restore hair to its healthiest and shiniest. Her goal was to create a line that is ideal for all hair types and textures, and that features dreamy, desert-inspired signature scents.
Hero Product
Cactus Fruit 3 in 1 Styling Cream & Taming Wand($18)
A sleek, viral styling cream with a built-in wand that tames flyaways, smooths frizz and leaves hair citrus-scented. What’s not to love?
Buy Now - $18
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