Tower 28
Launched In 2019
Founder Amy Liu
Tower 28 is a clean beauty brand creating gentle, non-toxic makeup products suitable for all skin types, including sensitive and eczema-prone skin.
Why We Love It
Tower 28 is dedicated to creating fun, colorful products that are truly inclusive, catering to those with skin sensitivities often overlooked in the beauty industry.
Shop At
Tower28, Amazon, Sephora, Revolve, Credo, Goop, Physicians' Offices
After nearly two decades as a beauty executive, Amy Liu launched Tower 28 in 2019 to create the brand she wished existed—one that was truly safe for sensitive skin like hers, while being inclusive of all skin tones, types, budgets and beauty philosophies. Guided by the message #ItsOkayToBeSensitive, Tower 28 is committed to clean, vegan, dermatologist-tested formulas that are free from all known skin irritants and accessible to everyone.
Hero Product
SOS Rescue Spray($28)
Powered by hypochlorous acid, this daily spray-on toner helps calm and repair irritated, stressed-out skin quickly.
Buy Now - $28
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