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Hair

The 11 Best Hair Serums for Every Concern, From Frizz to Thinning

By Marisa PetrarcaSeptember 10, 2026
Woman's hair
News

The Most Popular Hair Brands This Year, According to Data

By Allie HoganSeptember 11, 2026
69% of Reviewers Agree This Is One of the Best Cleansers on the Market
Face

69% of Reviewers Agree This Is One of the Best Cleansers on the Market

By Allie HoganSeptember 10, 2026
AORA México's INICIA Illuminating Primer

The Primer-Highlighter Hybrid Behind Jessica Alba's Effortless Morning Routine

By Amaya GarciaSeptember 10, 2026
MERIT Beauty's signature makeup bag in dark navy, pleated fabric with a soft, sculptural knotted bow at the top, shown against a plain light background

The Internet’s Favorite Makeup Bag Just Got a Makeover

By Marisa PetrarcaSeptember 10, 2026
prada-sweet-chemistry-perfume

The Best New Fragrances in September, From Max Mara’s First Fragrance to Prada’s Latest Paradoxe

By Britt FallonSeptember 10, 2026
olaplex-shape-set-hairspray

Launch List: The Best New Beauty Products in September, From OLAPLEX’s First Hairspray to MAKE UP FOR EVER’s First Lip Balm

By Britt FallonSeptember 10, 2026
Woman with curly gray-brown hair holding an open red lipstick up to her face while looking in a mirror
Shopping

11 Lipsticks With 1,000+ Five-Star Reviews at Sephora

By Marisa PetrarcaSeptember 3, 2026
The PCA SKIN Peel That’s Changing the Game for Melasma and Dark Spots
Peels

The PCA SKIN Peel That’s Changing the Game for Melasma and Dark Spots

By NewBeauty EditorsSeptember 9, 2026
Mini beauty products from Charlotte Tilbury, Yves Saint Laurent, Ouai, Supergoop! and L’Occitane displayed against a pastel striped background.
Shopping

13 Best Mini Beauty Products at Sephora With 1,000+ Reviews

By Marisa PetrarcaSeptember 8, 2026
Divi Dry Shampoo

Volume, No Residue, a Scent That Fades: Why 400-Plus NewBeauty Readers Are Choosing Divi’s Dry Shampoo

By NewBeauty EditorsSeptember 8, 2026
When L’Oréal Looked for a Partner They Trusted, LovelySkin Was the Perfect Fit

When L’Oréal Looked for a Partner They Trusted, LovelySkin Was the Perfect Fit

By NewBeauty EditorsSeptember 4, 2026
Sephora Is Coming to TikTok Shop, Bringing a Whole New Way to Shop Beauty

Sephora Is Coming to TikTok Shop, Bringing a Whole New Way to Shop Beauty

By Amaya GarciaSeptember 4, 2026
A collage of Jennifer Garner on the left and Becky G on the right

18 Beauty Products Under $20 Celebrities Absolutely Love

By Allie HoganSeptember 3, 2026
ChapStick Just Squeezed Its Way Into Your Lippie Pouch

ChapStick Just Squeezed Its Way Into Your Lippie Pouch

By Amaya GarciaSeptember 2, 2026
Two bottles of Cellcosmet Ultra Sensitive Barrier Protecting Revitalising Cream on a cream background

Is This the Ultimate Anti-Aging Cream for Sensitive Skin?

By Tatiana BidoSeptember 1, 2026
yise-beauty-moisturizer-molly-sims

Molly Sims’ New Moisturizer Is Primer, Hydration and Barrier Care in One

By Britt FallonAugust 31, 2026
COSRX The Ceramide Skin Barrier Moisturizer on a blue background

My Skin-Barrier SOS Is a $23 COSRX Moisturizer

By Britt FallonAugust 27, 2026
A flatlay of beauty products on a light blue background, including Vacation Eau de Toilette, Amika The Wizard detangling primer, LolaVie heat protectant spray, a hair straightener, a gua sha tool, a pink at-home laser device, a dark red lipstick, Charlotte Tilbury lipstick, First Aid Beauty Ultra Repair Cream and CÉCRED nourishing hair oil.

Every Must-Know Deal in Ulta’s Fall 21 Days of Beauty Sale

By Amaya GarciaAugust 27, 2026
Bath & Body Works Reserve Collection products styled on a wooden table, including a lit three-wick candle, a reed diffuser, a boxed Sea Salt + Musk candle and a Vanilla + Tonka room mist.

Bath & Body Works’ New Collection Skips the Kitsch Entirely

By Marisa PetrarcaAugust 26, 2026
Rendering of Target Beauty Studio, a new in-store beauty section

Ulta Has Officially Left Target, But Target Beauty Studio Is Coming in Hot

By Marisa PetrarcaJuly 2, 2026
Product photo on a bright blue background: a light blue quilted tote bag with a magazine, red wired headphones, and a coiled keychain spilling out of it.

Old Navy’s New Beauty Line Has a Very Famous Nose Behind It

By Marisa PetrarcaAugust 26, 2026
Magnolia Bakery banana pudding, alongside two Magnolia Bakery x LONDONTOWN nail polishes, a pink claw clip, and a cupcake charm pouch.

Magnolia Bakery’s Banana Pudding Just Became a Nail Polish

By Amaya GarciaAugust 25, 2026
I Got Compliments on My Five-Day-Old Hair With This Non-Aerosol Dry Shampoo

I Got Compliments on My Five-Day-Old Hair With This Non-Aerosol Dry Shampoo

By Allie HoganAugust 21, 2026
Close-up of a woman applying a dollop of white moisturizer into the palm of her hand

60K+ Tubes of This Calming Moisturizer Sell on Amazon Every Month

By Danielle Fontana DooleyAugust 21, 2026
Readers Say This Mineral Sunscreen Feels Like ‘Nothing’

Readers Say This Mineral Sunscreen Feels Like ‘Nothing’

By NewBeauty EditorsAugust 20, 2026
Six Korean skincare products (jars, tubes, a bottle and a beauty device) arranged in a repeating diagonal pattern on a deep green background.

19 Cult-Favorite K-Beauty Brands Just Landed at Sephora

By Marisa PetrarcaAugust 20, 2026
biodance-caviar-pdrn-serum

Biodance’s New PDRN Serum Is an $18 Skin Booster in a Bottle

By Britt FallonAugust 19, 2026
thrive-causemetics-lip-stain-marker

I Tried Thrive Causemetics' New Lip Stain—Here's What Stood Out

By Britt FallonAugust 18, 2026
Ashley Tisdale sitting on a couch, holding the Being Frenshe Matcha Me fragrance bottle up to her faceshley Tisdale Being Frenshe Matcha Me launch

Ashley Tisdale’s New Being Frenshe Scent Is a Love Letter to Matcha

By Allie HoganAugust 17, 2026
Repeating pattern of Kiehl's Retinol Micro-Dose Serum and CollaShot Plump Serum bottles on a red background

This Two-Step Serum Combo Is Bringing My Dull Skin Back to Life

By Amaya GarciaAugust 14, 2026
Danielle Fishel

Danielle Fishel’s Next Beauty Chapter Started With a Health Scare and a Disco Ball

By Liz RitterAugust 11, 2026
dove holiday treats collection 2026

Dove's Cult-Favorite Holiday Treats Collection Is Back—Here's What's New

By Britt FallonAugust 10, 2026
The Eye Cream That Actually Calms Things Down

The Eye Cream That Actually Calms Things Down

By Amaya GarciaAugust 7, 2026
amika the protector

Launch List: The Best New Beauty Products in August, From Urban Decay's Ghosting Spray to amika's Protector Treatment

By Britt FallonAugust 6, 2026
Drunk Elephant Kamo foundation

Drunk Elephant Is Launching Its First-Ever Foundation, and It's Really Good

By Britt FallonAugust 3, 2026
Perlier Pomegranate 5-in-1 Arm Lift Express

Crepey Upper Arms? This Pomegranate Body Cream Can Help

By Britt FallonJuly 31, 2026
Danielle Fishel smiles in a red gingham dress, her long blonde hair worn in loose waves, one hand raised to her hair

Danielle Fishel’s Gift List Includes the One Thing Nobody Asks for But Everybody Uses

By Liz RitterJuly 30, 2026
murad rapid dark spot corrector serum

This Best-Selling Brightening Serum Starts Fading Dark Spots in 7 Days

By Britt FallonJuly 30, 2026
Model applying a rose-toned lipstick in a gold tube, shown against a teal studio backdrop

Pucker Up! National Lipstick Day Deals Are Here

By Catharine MalzahnJuly 29, 2026