California Naturals
Launched In 2023
Founder Shelby Wild
California Naturals makes clean, naturally derived personal care for every body and scalp, offering high-quality essentials that feel good, work hard and fit every budget.
Why We Love It
California Naturals is clean care without the price tag. We love its simple, effective products the whole family can use (and love).
Shop At
California Naturals, Amazon, Ulta, Target, CVS
California Naturals was born from a desire to make clean, naturally derived personal care accessible to everyone—not just the elite. After years in prestige beauty, founder Shelby Wild saw the need for high-quality, affordable products that feel good, work great, and can live in every family's home.
Hero Product
Re:GRO Anti-Thinning Shampoo($12)
This follicle-boosting shampoo supports scalp health and strand strength with a flake-fighting, biotin-powered blend that helps reduce breakage and encourage growth.
Buy Now - $12
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