Ready to experience the cutting edge of beauty innovation? Introducing our new NB100 Amazon Storefront, showcasing the inaugural winners of our NB100 awards. This carefully curated shopping destination features products from 100 influential brands that we’ve identified as the next big brands in beauty. (See the full list here!)
Over the past six months, our team has conducted rigorous vetting, interviews and in-depth analysis to select these groundbreaking companies, all launched in 2018 or later. From revolutionary skin care and cutting-edge color cosmetics to innovative body and hair care, transformative wellness products and smart fragrances, NB100 is a curated selection of innovative brands poised to redefine the industry and shape the future of beauty as we know it. And with our Amazon storefront, you can shop it directly.
As you explore our storefront, you’ll discover brands that are not just creating impressive product lineups, but are also pioneering new ingredients, delivery systems and approaches that are set to leave a lasting mark on the beauty industry.
Shop by category or browse our entire collection of NB100 products. Rest assured, all products come from verified retailers or directly from the brands’ own Amazon storefronts, ensuring authenticity and safety.
Step into the future of beauty with NewBeauty’s NB100 Amazon Storefront.
