In the ever-evolving world of beauty, innovation is the key to standing out. That’s why NewBeauty is thrilled to introduce our first annual NewBeauty 100 awards, also known as NB100. This groundbreaking initiative is our definitive guide to the most innovative and promising beauty brands poised to reshape the industry.
What Is NB100?
NB100 is a carefully curated list of 100 companies that represent what’s next in beauty. These brands, all launched in 2018 or later, are showcasing groundbreaking products, revolutionary formulations and visionary approaches that we believe will define the future of beauty.
Over the past six months, our team has undertaken a rigorous vetting process to identify these influential brands. From supplements and devices to cutting-edge ingredients and ground-breaking delivery systems, the brands on our NB100 list represent the very best in “what’s next” for the beauty industry.
Why NB100 Matters
“The NewBeauty 100 initiative is one of the most important franchises we’ve launched in the past 20 years,” says NewBeauty CEO Mike Glaicar. “The products and services our NewBeauty 100 winners have developed will shape the future of our industry for many years to come.”
These brands aren’t just creating impressive products; they’re innovating in ways that will leave a lasting mark on the beauty landscape. They’re pushing boundaries, challenging conventions and reimagining what’s possible in beauty.
NB100 Winners
We’re incredibly proud of this list and eager to support our winning brands as they continue to grow and innovate.
Join us in celebrating these trailblazing brands as they lead the way into the future of beauty. Explore our NB100 winner profiles and discover the products and innovations that will be shaping your beauty routine.
- Act+Acre
- Alpyn
- Ami Colé
- Arey
- Augustinus Bader
- Better Not Younger
- Bloom Nutrition
- BondiBoost
- Bubble Skincare
- BYOMA
- Caldera + Lab
- Caliray
- Canopy
- Cay Skin
- Coco & Eve
- Crown Affair
- dae
- DEINDE
- DEZI SKIN
- DIBS Beauty
- Dieux
- Donna’s Recipe
- Dossier
- Dr. Lara Devgan Scientific Beauty
- DUNE Suncare
- EADEM
- Fable & Mane
- Filterbaby
- Furtuna Skin
- Good Molecules
- Half Magic
- Haus Labs
- Henry Rose
- INNBEAUTY Project
- Irene Forte Skincare
- Iris&Romeo
- Jones Road
- K18 Hair
- Kinship
- LALAIS
- LEMME
- Lion Pose
- Live Tinted
- LolaVie
- Luna Daily
- Lux Unfiltered
- LYMA
- Mad Rabbit
- Make Time Wellness
- Makeup By Mario
- Mane
- Marin Skincare
- MERIT
- MONDAY Haircare
- MOON Oral Beauty
- Mother Science
- MUTHA
- Naked Sundays
- Naturium
- Nécessaire
- Nette
- NIRA
- Noble Panacea
- Oak Essentials
- Odele
- Patrick Ta Beauty
- Polite Society
- Prakti
- Prequel
- Provence Beauty
- Rare Beauty
- REFY
- r.e.m. beauty
- rhode
- Saie
- Saltair
- Saltyface
- SHEGLAM
- SIMIHAZEBEAUTY
- Soft Services
- Solawave
- Starface
- Stripes Beauty
- Summer Fridays
- The Outset
- The Rootist
- The Skinny Confidential
- Topicals
- toty
- Tower 28
- U Beauty
- V&Co. Beauty
- Vacation
- Versed
- Victoria Beckham Beauty
- VIOLETTE_FR
- Wonderbelly
- WYN Beauty
- YSE Beauty
- ZitSticka
