ulta beauty
The Best Beauty Advice I Can't Stop Thinking About From Brand Founders at Ulta Beauty World
By Britt FallonMay 4, 2026
I love a good masterclass.
Selena Gomez’s New Eyeshadow Palette Is Her Most Personal Yet
By Leiana FoyeFebruary 26, 2026
The Multitasking Body Serum Your Shower Routine Is Missing
By Jessica FieldsFebruary 26, 2026
Naomi Watts’ Stripes Beauty Joins Ulta Beauty’s Wellness Lineup
By Jessica FieldsJanuary 22, 2026
Olive & June Is Landing at Ulta With Celebrity Fans in Tow
By Leiana FoyeJanuary 15, 2026
The Best Ulta Beauty Holiday Gift Sets Are 40 Percent Off Right Now
By Leiana FoyeDecember 17, 2025
A win for last-minute holiday shopping.
The Hair Brand Behind Hollywood’s Viral Looks Is Now at Ulta
By Liz RitterDecember 5, 2025
It’s in the “it-girl kits.”
The First Robotic Manicure System Launches at Ulta Beauty
By Jessica FieldsNovember 13, 2025
The new technology is now available in one Ulta location, with plans to expand soon.
Ulta Beauty’s Early Black Friday Event Is One You’d Regret Skipping
By Leiana FoyeOctober 29, 2025
Ulta’s Newest Arrivals Include Fenty Body Wash, an ‘Airbrush’ Foundation and a Firming Hydrogel Mask
By Leiana FoyeOctober 14, 2025
Why Beauty Brands Are Betting Big on College Campuses
By Liz RitterOctober 2, 2025
Emily DiDonato Found a $12 Dupe for Rhode’s ‘Toasted Teddy’ Pocket Blush
By Leiana FoyeSeptember 16, 2025
The Best New Products at Ulta Include a Peptide-Packed Volume Shampoo, ‘Longevity’ Anti-Aging Moisturizer and Chanel Eye Patches
By Leiana FoyeSeptember 11, 2025
These Award-Winning Products Are Half off for Ulta’s 21 Days of Beauty Sale
By Danielle Fontana DooleySeptember 4, 2025
Ulta’s 21 Days of Beauty Event Has the Hottest Products at 50 Percent Off
By Leiana FoyeAugust 27, 2025
The Best New Products at Ulta Include Skin-Tightening Eye Patches, ‘Diamond Veil’ Makeup and More
By Leiana FoyeAugust 13, 2025
These Cult-Favorite Lipsticks Are Up to 40 Percent Off at Ulta Beauty Right Now
By Leiana FoyeJuly 30, 2025
This $25 ‘Microneedling-in-a-Bottle’ Serum Is the First of Its Kind in the U.S.
By Leiana FoyeJuly 21, 2025
Exclusive: Nutrafol Expands Into Ulta
By Liz RitterJuly 16, 2025
Ulta’s July New Arrivals Are Bonafide Beauty Gems
By Leiana FoyeJuly 16, 2025
Big News: Ulta Beauty Acquires Space NK
By Liz RitterJuly 10, 2025
I Never Skip an Ulta Sale—These 8 Finds Are Too Good to Pass Up
By Leiana FoyeJuly 8, 2025
The New Milky Toner Is a Must for Plump, Hydrated Skin
By Danielle Fontana DooleyJune 13, 2025
10 New Arrivals at Ulta Beauty to Get Your Hands On Now
By Leiana FoyeJune 9, 2025
Ulta Is Stacked With New Beauty Products You’ll Use All Summer Long
By Leiana FoyeMay 12, 2025
All the Met Gala Beauty You Can Shop at Ulta Right Now
By Leiana FoyeMay 7, 2025
Every CÉCRED Product I’m Buying From Ulta Beauty Today
By Leiana FoyeApril 7, 2025
16 Skin Care Products Ulta Shoppers Are Buying Up to 40 Percent Off This Week
By Leiana FoyeApril 2, 2025
Thought Ulta Beauty's Spring Sale Was Over? Think Again
By Leiana FoyeMarch 31, 2025
All the Skin-Care Steals Still to Come at Ulta Beauty’s Spring 21 Days of Beauty Sale
By Leiana FoyeMarch 10, 2025
Rodan + Fields Is Now at Ulta
By Liz RitterMarch 3, 2025
Ulta Beauty Spring 21 Days of Beauty Is On—And the Deals Are Unrivaled
By Leiana FoyeMarch 1, 2025
Ulta Beauty World Is Coming, and It’s Basically Coachella for Makeup Lovers
By Marisa PetrarcaFebruary 27, 2025
Jenni Kayne’s Oak Essentials Is Now Available at Ulta Beauty
By Kaylee ShindelFebruary 1, 2025
We’re So Excited for Ulta’s Free Birthday Gifts
By Allie HoganJanuary 31, 2025
This Beloved Mature Skin Makeup Brand Is Now Available at Ulta
By Allie HoganJanuary 29, 2025
Ulta Beauty’s Wellness Week Sale Is Just What Your Self-Care Routine Needs Right Now
By Leiana FoyeJanuary 29, 2025
Tarte’s Famous Shape Tape Concealer Is Just $16—For Now
By Leiana FoyeJanuary 24, 2025
LIVE TINTED Expands to All Ulta Stores, Launches New Eye Collection
By Danielle Fontana DooleyJanuary 23, 2025
This Viral Solid Hair-Care Brand Is Now Available at Ulta
By Isabelle BuneoJanuary 3, 2025
Hurry—There’s Only Days Left of Ulta’s Big Holiday Beauty Sale and the Deals Are Too Good to Miss
By Leiana FoyeDecember 18, 2024
By the Numbers: Here’s Where Readers Purchase Their Hair Care
By Danielle Fontana DooleyDecember 6, 2024
Mark Your Calendars: Tatcha Is Coming to Ulta Beauty
By Marisa PetrarcaDecember 4, 2024
Drunk Elephant Issues Voluntary Recall on Three Products
By Liz RitterNovember 18, 2024
Ulta Beauty Updated Its Return Policy—Here’s What You Need to Know
By Marisa PetrarcaNovember 13, 2024
Neom Makes Its Ulta Debut Just in Time for Holiday Gifting
By Marisa PetrarcaNovember 5, 2024
Ulta Beauty and Mini Brands Are Dropping Adorable Collectible Beauty Figures
By Marisa PetrarcaSeptember 24, 2024