While we’re all for the arrival of spring—hello, warmer weather, more time outdoors and colorful manicures—there’s another reason to get excited this year. Enter Ulta Beauty World, a massive, one-day beauty event making its debut in San Antonio, Texas, on Saturday, April 26.
According to Ulta's website, the event will feature over 195 brand partners, offering attendees the chance to get 1:1 time with their favorites. Expect hair and makeup tutorials, a DJ, delicious food and drinks, crafting stations, and, of course, a swag bag (specifically a Béis weekender tote!) packed with over $1,000 worth of beauty goodies.
“We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together,” Kelly Mahoney, chief marketing officer at Ulta Beauty said in a press statement.“With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never befores—offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us. We’re thrilled to welcome beauty lovers of all generations and celebrate the very best of beauty in a truly unforgettable way.”
We'll be keeping a close eye on the details as they unfold (from brands that'll be in attendance to makeup artists and hairstylists), but if you want in, we wouldn't recommend waiting. Passes are $160 and available now via Ulta Beauty's website, and with space limited, we have a feeling they won't last long.
