It's that time of year again! At the tail-end of summer, Ulta Beauty hosts its three-week mega sale where beauty lovers can score hundreds of products now marked down to 50 percent off, otherwise known as the 21 Days of Beauty Event. Twice a year (typically in September and March), the jaw-dropping deals include cult classics, new launches, Ulta exclusives you can’t find anywhere else and everything in between, from buzzy and beloved brands like BeautyStat, Solawave, Tarte, Clinique, OSEA, Cécred, Dermalogica, Olaplex and more.
Below, find all the details of how to shop Ulta's highly-anticipated sale: the dates, the deals and what we've already bookmarked.
When is Ulta’s 21 Days of Beauty Event?
Ulta’s 21 Days of Beauty Event starts on August 29 and runs through September 18. If you're a Diamond or Platinum Ulta Beauty Rewards Member, you can enjoy early access to select beauty steals in-store (no coupon needed) and online (must be signed in to shop) on August 28.
How does the sale work?
Every day from August 29 to September 18, select beauty products across makeup, hair care, skin care, fragrance and more categories are 50 percent off—for one day only; aka Ulta's Daily Beauty Steals. Each night, the deals end at 11:59 PM CT, with the next day’s offers kicking off at midnight CT.
In addition to daily deals, take advantage of Ulta's Weekly Beauty Steals, where select products are also 50 percent off for an entire week.
How to See the Deals Now:
Keep scrolling for our list of skin care, hair products, makeup and more you won’t want to miss out on, categorized by the day they are on sale. You can also preview the entire list of promotions here.
Daily Beauty Steals
August 29
- SUNDAY RILEY C.E.O. Glow Vitamin C and Turmeric Face Oil ($80, $40)
- Live Tinted Hueskin Hydrating Serum Concealer ($29, $14.50)
- Marc Jacobs Daisy Love Eau So Sweet Eau de Toilette ($108, $54)
- IT Cosmetics CC+ Cream Natural Matte Foundation with SPF 40 ($47, $23.50)
August 30
- Clinique Almost Lipstick ($25, $12.50)
- Cécred Nourishing Hair Oil ($44, $22)
- StriVectin Peptight Tightening Face Lift Serum & Neck Serum Roller ($79, $39.50)
- Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer ($28, $14)
August 31
- Tarte Maracuja Juicy Lip Oils ($27, $13.50)
- Solawave 2 in 1 Red Light Therapy Skincare Mini ($89, $44.50)
- Supergoop! Mineral Mattescreen SPF 40 ($40, $20)
- Philosophy Fresh Cream Warm Cashmere Eau de Toilette ($58, $29)
September 1
- ELEMIS Pro-Collagen Hydrating Night Cream ($98, $49)
- Kopari Beauty Star Bright Vitamin C Discoloration Correcting Serum ($52, $26)
- PUR Mellow Eyes 30 Pairs Hemp-Infused Eye Patches ($32, $16)
- MAC Colour Excess Gel Eyeliners ($25, $12.50)
September 2
- RMS Beauty Redimension Hydra Bronzer ($36, $18)
- TULA H2Oasis Instant Skin Reviving Mask ($34, $17)
- Living Proof Blow Dry Cream ($34, $17)
- Moon Juice Cherry Sleepy Magnesi-Om ($49, $24.50)
September 3
- Laura Geller Baked Blush-n-Brighten Marbleized Blush ($32, $16)
- Kylie Cosmetics Tinted Butter Balm ($20, $10)
- Kiehl's Since 1851 Ultra Body Mega Moisture Squalane Cream ($49, $24.50)
- FOREO Bear Mini Smart Microcurrent Facial Toning Device ($219, $109.50)
September 4
- Murad Rapid Dark Spot Correcting Serum ($84, $42)
- Smashbox Primerizer & Hydrating Primer ($42, $21)
- Lancôme Juicy Tubes in Magic Spell ($25, $12.50)
- StriVectin Hyperlift Eye Instant Eye Fix ($49, $24.50)
September 5
- SEEN Shampoo & Conditioner ($29 each, $14.50 each)
- IT Brushes for Ulta Airbrush Complexion Perfection Brush #115 ($28, $14)
- Stila Stay All Day Waterproof Liquid Eye Liner ($24, $12)
- LolaVie Sculpting Paste ($29, $14.50)
September 6
- MAC M·A·Cximal Sleek Satin Lipsticks ($25, $12.50)
- Tarte Tartelette Tubing XL Mascara ($28, $14)
- PEACH & LILY Glass Skin Face Polisher ($48, $24)
- OUAI Frizz-Free Curl Créme ($32, $16)
September 7
- SUNDAY RILEY Good Genes All-In-One Lactic Acid Treatment ($85, $42.50)
- Kopari Beauty Sunglaze Sheer Setting Mist Sunscreen ($34, $17)
- Clinique Pop Lip + Cheek Oil Black Honey ($27, $13.50)
- OPI GelElement Nail Polish ($16, $8)
September 8
- Erborian CC Cream SPF 25 ($46, $23)
- BeautyStat Universal C Eye Perfector ($52, $26)
- WYN Beauty Big Vision Lengthening & Defining Tubing Mascara ($19, $9.50)
- Tocca Luxury Fragrance Wardrobe ($68, $34)
September 9
- Elizabeth Arden Visible Brightening Spot Correcting Night Capsules 30 ct. ($56, $28)
- Pureology Color Fanatic Multi-Tasking Leave-In Conditioner ($35, $17.50)
- Kate Somerville EradiKate Acne Spot Treatment ($29, $14.50)
- Lancôme Hypnôse Drama Extreme Volumizing Mascara ($32, $16)
September 10
- Tarte Creaseless Setting & Brightening Powder ($37, $18.50)
- TAN-LUXE The Face Illuminating Self-Tan Drops ($50, $25)
- OSEA Undaria Algae Body Lotion ($48, $24)
- First Aid Beauty Retinol Eye Cream ($44, $22)
September 11
- Naked Sundays CabanaClear Water Gel Serum ($22, $11)
- Fresh Rose and Hyaluronic Acid Deep Hydration Toner ($48, $24)
- Coco & Eve Like A Virgin Super Nourishing Coconut & Fig Hair Masque ($32, $16)
- Bobbi Brown Skin Concealer Stick ($35, $17.50)
September 12
- Lancôme Teint Idôle Ultra Wear All Over Concealer ($32, $16)
- Dermalogica Multi-Active Toner Spray ($47, $23.50)
- Color Wow Travel Size Dream Coat Supernatural Spray ($12, $6)
- Urban Decay Face Bond Blush Suede ($24, $12)
September 13
- Estée Lauder Double Wear Foundation ($52, $26)
- Anastasia Beverly Hills Velvety-Matte Lip Liner ($22, $11)
- Clarins Double Serum Complete Age-Defying Concentrate ($95, $47.50)
- NARS Blush Orgasm Shades ($36, $18)
- SHISEIDO Benefiance Wrinkle Smoothing Day Cream SPF 23 ($78, $39)
September 14
- Lake & Skye 11 11 Azure Eau de Parfum ($98, $49)
- Grande Cosmetics Brow Enhancing Serum ($73, $36.50)
- First Aid Beauty Ultra Repair Cream ($38, $19)
- PATTERN Leave-In Conditioner ($29, $14.50)
September 15
- Donna Karan Cashmere Mist Eau de Parfum ($111, $55.50)
- Patchology FlashPatch Rejuvenating Eye Gels ($17, $8.50)
- Moon Platinum Dissolving Whitening Strips ($50, $25)
- AHAVA MultiVitamin C+ Firming Serum ($84, $42)
September 16
- Oak Essentials Renew Face Polish ($58, $29)
- Too Faced Better Than Sex Mascara ($29, $14.50)
- OFRA Cosmetics Blush Palette ($35, $17.50)
- Stila STAY ALL DAY LIQUID LIPSTICK ($24, $12)
September 17
- OSEA Undaria Algae Body Wash ($32, $16)
- Bio Ionic Smart X Dryer ($359, $179.50)
- Kate Sommerville +Retinol Firming Eye Cream ($99, $49.50)
- KVD Beauty Tattoo Pencil Liner ($23, $11.50)
September 18
- BeautyStat Cosmetics Triple-Plump Coconut Milk Serum ($42, $21)
- Indie Lee Co-Q10 Toner ($38, $19)
- Dermalogica Clear Start Clarifying Bacne Spray ($28, $14)
- Divi Strand Plumping Styling Cream ($32, $16)
Weekly Beauty Steals
Week 1 (August 29 - September 4)
- Lanolips 12 Hour Overnight Lip Mask ($18, $9)
- IT Cosmetics Superhero Mascara ($28, $14)
- Buxom Power Line Plumping Lip Liner ($22, $11)
Week 2 (September 5 - September 11)
- Solawave 4-in-1 Radiant Renewal Red Light Therapy Skincare Wand ($169, $84.50)
- Tarte Face Tape Full Coverage Foundation ($42, $21)
- Benefit Cosmetics Benetint Liquid Lip & Cheek Stain in Playtint ($28, $14)
Week 3 (September 12 - September 18)
- PEACH & LILY Glass Skin Ginseng Collagen Mask 7ct. ($47, $23.50)
- Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliners ($26, $13)
- Verb High Shine, Glossy Shine Spray with Heat Protection ($22, $11)
Early Access Deals (August 28)
- OLAPLEX No.3 Hair Perfector ($30, $15)
- Dermalogica Skin Smoothing Cream Moisturizer ($49, $24.50)
- Supergoop! Glow Stick Sunscreen SPF 50 ($32, $16)
- Prada Paradoxe Virtual Flower Eau de Parfum ($180, $90)
- r.e.m. Beauty Essential Drip Lip Oil ($18, $9)
- CosRx Advanced Snail Mucin Power Essence ($25, $12.50)
- First Aid Beauty Ultra Repair Face Moisturizer ($28, $14)
- DIBS Beauty Jam Jam Lip Plumping Lipstick Melt ($26, $13)
- Kiehl's Since 1851 Better Screen UV Serum SPF 50+ with Collagen Peptides ($45, $22.50)
