If you treat your beauty calendar the way some people treat fashion week, consider this your official notice: Ulta Beauty’s semi-annual 21 Days of Beauty sale is back, bringing three weeks of deep discounts across makeup, skin care, hair care, fragrance, tools and more.
The major shopping event has become a seasonal ritual—cult favorites, luxury staples and TikTok-viral essentials can drop up to 50 percent off. New deals rotate daily while supplies last, making it one of the most anticipated (and strategic) beauty shopping events of the year.
While the full daily calendar is still rolling out, Ulta has shared a preview of select upcoming deals. Below, we answer your biggest questions about the event and break down what’s confirmed so far so you can start planning your shopping list.
How Does the Sale Work?
Ulta’s 21 Days of Beauty is a limited-time event featuring Daily Beauty Steals—deeply discounted products available for just 24 hours—as well as Weekly Beauty Steals, which remain on sale for a full week. Shoppers can score up to 50 percent off makeup, skin care, hair care, fragrance, tools and more, with new deals launching each day.
Offers are available in-store and online while supplies last, and Ulta Rewards members, especially Platinum and Diamond tiers, often receive added perks like early access and free shipping on select Beauty Steal purchases. The event runs from March 6 through March 26, so planning ahead is key to securing the most coveted picks before they sell out.
Which Brands Are Included?
One of the biggest draws of 21 Days of Beauty is the range of brands included. Expect a mix of cult-favorite legacy names, buzzy indie brands and luxury classics spanning categories from makeup and fragrance to skin care and hair care. Brands include MAC, Urban Decay, Fenty Beauty, Clinique, amika, Briogeo, Armani and more, with deals rotating daily.
Pro Tips Before Shopping Starts
- Mark your calendar: Daily Beauty Steals go live each morning and are only available while supplies last.
- Reward members get perks: Diamond and Platinum members enjoy free shipping on Beauty Steal purchases, and earning points during the event is an easy way to boost your rewards balance.
- Check the app: Some deals may drop first or exclusively in the Ulta app, so make sure you’re signed in before March 6.
Want the full list of every product and deal? Bookmark this page—we’ll update with the complete, day-by-day 21 Days of Beauty list (with shoppable picks and best buys) as soon as the sale launches on March 6.
Daily Beauty Steals
Friday, March 6
- MAC Glow Play Cushiony Blush ($34, $17)
- DIBS Beauty Status Stick Face-and-Body Highlighter ($38, $19)
- OSEA Ocean Cleanser ($48, $24)
- Ariana Grande Cloud 2.0 Intense EDP ($72, $36)
- Anastasia Beverly Hills Impeccable Foundation ($49, $24.50)
Saturday, March 7
- FENTY BEAUTY Gloss Bomb Stix Gloss Stick ($26, $13)
- Urban Decay All Nighter Setting Spray ($34, $17)
- medicube Zero Pore Pad ($21, $10.50)
- NARS Pure Radiant Tinted Moisturizer SPF 30 ($50, $25)
- amika Hydro Rush Leave-In Conditioner ($31, $15.50)
Sunday, March 8
- Shiseido Benefiance Wrinkle Smoothing Eye Cream ($67, $33.50)
- Bio Ionic SMART-X Dryer And Diffuser Set ($359, $179.50)
- Laura Mercier Translucent Pressed Setting Powder ($52, $26)
- Vera Wang Love EDP ($65, $32.50)
Monday, March 9
- Grande Cosmetics The Grande Edit: Lash & Brow ($55, $27.50)
- Philosophy Purity Made Simple Facial Cleanser ($36, $18)
- RODAN + FIELDS Total RF Anti-Wrinkle Face Serum ($160, $80)
- TAN-LUXE Express Self-Tan Mousse ($54, $27)
Tuesday, March 10
- First Aid Beauty Facial Radiance Pads ($56, $28)
- SUNGBOON EDITOR Deep Collagen Power Boosting Cream ($26, $13)
- Erborian CC Red Correct SPF 25 ($46, $23)
- Peace Out Salicylic Acid Acne Healing Dots ($19, $9.50)
- Naked Sundays CabanaGlow Glow Drops SPF 50 Sunscreen ($35, $17.50)
Wednesday, March 11
- MAC Lipglazer Glossy Liner ($25, $12.50)
- r.e.m. beauty Dreamglow Highlight Serum ($29, $14.50)
- Clarins One-Step Gentle Exfoliating Cleanser ($40, $20)
- TULA Blurring & Moisturizing Filter Primer ($38, $19)
Thursday, March 12
- Lancôme Lash Idôle Volumizing Mascara ($30, $15)
- First Aid Beauty Ingrown Hair Pads with BHA + AHA ($39, $19.50)
- Tarte Maracuja Juicy Lip & Cheek Multi-Stick ($30, $15)
- BeautyBio The Eyelighter Serum & Depuffing Tool ($58, $29)
Friday, March 13
- Murad Retinol Youth Renewal Night Cream ($89, $44.50)
- Urban Decay Naked Shaped Multi-Tasking Eyeshadow Palette Warm ($56, $28)
- bareMinerals BAREPRO 24HR Skin Perfecting Foundation ($42, $21)
- Stila Stay All Day Liquid Eye Liner ($24, $12)
Saturday, March 14
- IT Cosmetics CC+ Cream ($47, $23.50)
- Anastasia Beverly Hills Brow Wiz ($26, $13)
- Clarins Double Serum Eye Concentrate ($84, $42)
- Dermalogica Multivitamin Power Recovery Cream ($97, $48.50)
Sunday, March 15
- MILK MAKEUP Hydro Grip Gel Tint ($38, $19)
- KYLIЕ COSMETICS Power Plush Concealer ($28, $14)
- Viktor&Rolf Flowerbomb Nectar Eau de Parfum ($187, $93.50)
- Sol de Janeiro Cheirosa 62 Perfume Mist ($39, $19.50)
Monday, March 16
- ELEMIS Pro-Collagen Future Restore Serum ($99, $49.50)
- Oak Essentials Perfecting Body Scrub ($44, $22)
- Viviscal Hair Growth Supplements ($40, $20)
- Kaja Beauty Bento Trio ($28, $14)
Tuesday, March 17
- NUDESTIX NUDIES BLOOM All Over Dewy Face Color ($37, $18.50)
- T3 Aire IQ Intelligent Hair Dryer ($400, $200)
- RMS Beauty SuperNatural Radiance Serum Broad Spectrum SPF 30 ($49, $24.50)
- Supergoop! Glow Gloss SPF 40 Lip Balm ($22, $11)
Wednesday, March 18
- Clinique Even Better Clinical Vitamin Foundation ($48, $24)
- DHC Deep Cleansing Oil Facial Cleanser ($31.50, $16)
- Juvia’s Place Blushed Duo ($20, $10)
- DevaCurl SUPERCREAM Infused Definer Hydra-Definition Blend Multitasking Styler ($34, $17)
Thursday, March 19
- Gucci Bloom Eau de Toilette ($141, $70.50)
- Nioxin Hair Fall Defense Serum ($50, $25)
- Bumble and bumble Prêt-à-Powder Post Workout Dry Shampoo Mist ($35, $17.50)
- Murad AHA/BHA Exfoliating Cleanser ($37, $18.50)
Friday, March 20
- Uni 24-Hour Hydrating Body Serum ($43, $21.50)
- Lancôme Skin Idôle Supertint ($45, $22.50)
- Benefit Cosmetics 24-HR Brow Setter Clear Brow Gel ($28, $14)
- Too Faced Cloud Crush Blurring Blush ($32, $16)
Saturday, March 21
- Lancôme Génifique Ultimate Serum ($65, $32.50)
- Billie Eilish Eilish EDP ($82, $41)
- Estée Lauder Double Wear 24-Hour Concealer ($38, $19)
- Live Tinted Hueguard 3-in-1 Sunscreen, Moisturizer, Primer ($36, $18)
Sunday, March 22
- IT Cosmetics Do It All Radiant Concealer ($30, $15)
- Bobbi Brown Pot Rouge Cream Blush for Lips & Cheeks ($36, $18)
- LolaVie Glossing Detangler ($29, $14.50)
- Ralph Lauren Polo Red Parfum ($115, $57.50)
Monday, March 23
- Clinique Smart Clinical Repair Serum ($108, $54)
- Origins Ginzing Brightening Eye Cream ($39, $19.50)
- Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum ($56, $28)
- COSRX The Ceramide Skin Barrier Moisturizer ($23, $11.50)
Tuesday, March 24
- IT Cosmetics Bye Bye Serums ($36, $18)
- belif Super Drops Niacinamide and Vitamin C Golden Glow Serum ($38, $19)
- fresh Black Tea Eye Cream ($74, $37)
- Dermalogica Magnetic[+] Afterglow Cleanser ($39, $19.50)
Wednesday, March 25
- Redken All Soft Hair Oil ($40, $20)
- Living Proof Perfect hair Day Heat Styling Spray ($34, $17)
- TOCCA Luxury Fragrance Wardrobe ($68, $34)
- TULA Protect + Glow Daily Sunscreen Gel ($58, $29)
Thursday, March 26
- Estée Lauder Revitalizing Supreme+ Night Power Bounce Cream Moisturizer ($135, $67.50)
- Lancôme Lip Idôle Hydrating Balm ($32, $16)
- Philosophy Hair & Body Perfume Mist ($28, $14)
- Grande Cosmetics GrandeBROW Enhancing Serum ($73, $36.50)
Weekly Beauty Steals
(Mar 6–12; Mar 13–19; Mar 20–26)
Alongside daily deals, Ulta will feature Weekly Beauty Steals offering up to 50 percent off select products for an entire week. These include markdowns across categories—look for makeup favorites, hair care essentials, tool deals and skinc are classics—all available longer than the 24-hour Daily Beauty Steals.
