Ulta’s annual 21 Days of Beauty Sale is officially underway, and a lineup of award-winning picks from innovative NB100 brands are hitting the calendar with major markdowns. From viral foundations to cult-favorite hair masks, these editor-approved essentials are all half off on their featured day. Below, every NB100 product you can snag for half the price.
Thursday, September 4
r.e.m. beauty Sweetener Foundation ($35, sale: $17.50) & Foundation Brush ($25; sale: $12.50)
Available in an impressive 60 shades, this foundation treats your skin while you wear it—it’s clinically proven to hydrate instantly and for up to four weeks. Pair it with the brand’s Foundation Brush for an airbrushed result.
Friday, September 5
r.e.m. Midnight Shadows Eyeshadow Palette ($25; sale: $12.50)
Whether you're drawn to warm copper tones or cool jewel shades, these talc-free matte and shimmer shadows make it easy to create endless eye looks with rich payoff and blendable texture.
Friday, September 5
LolaVie Sculpting Paste ($29; sale: $14.50)
Founder Jen Aniston’s secret to her piecey perfect blowout is now on sale and is seriously underhyped.
Saturday, September 6
Live Tinted Huebeam Gradient Blushing Bronzer ($36; sale: $18)
This lightweight, high-impact bronzer-blush hybrid blends like a dream and boosts your glow long-term with hydrating hyaluronic acid and tone-evening niacinamide.
Sunday, September 7
Polite Society More Than a Pretty Face Skin-Caring Foundation ($42; sale: $21)
This skin care–infused foundation delivers buildable, long-wear coverage with a luminous finish while skin-loving ingredients like hyaluronic acid, niacinamide and willow bark hydrate, brighten and smooth.
Monday, September 8
WYN Beauty Big Vision Lengthening & Defining Tubing Mascara ($19; sale: $9.50)
This Serena Williams–approved tubing mascara lifts, lengthens and defines every lash with a flake-free formula and a double-arched brush that delivers 24-hour wear.
Thursday, September 11
Half Magic Chromaddiction Matte Eye Paint + Eyeliner ($26.50; sale: $13)
These bold, matte eye paints double as eyeliner and come in punchy, saturated shades perfect for creating graphic looks with minimal effort and maximum payoff.
Thursday, September 11
Coco and Eve Super Nourishing Coconut & Fig Hair Masque ($32; sale: $16)
This ultra-nourishing hair mask—infused with coconut, fig, shea butter and argan oil—restores strands to their softest, glossiest state, earning it hundreds of near-perfect reviews (and its “Like a Virgin” nickname).
Friday, September 12
Vacation Eau de Toilettes ($60 each; sale: $30 each)
Developed with award-winning fragrance creators, these three Vacation scents channel the carefree spirit of poolside memories and sunscreen nostalgia.
Saturday, September 13
Bondi Boost styling and treatments
From the Intensive Spray Daily Scalp Serum for Thinning Hair ($25; sale: $12.50) and Thickening Therapy Spray ($33; sale: $16.50) to in-shower staples like HG Clarifying Scalp and Hair Rinse ($33; sale: $16.50) and HG Miracle Hair Mask ($31; sale: $15.50), TikTok’s favorite hair brand is on major discount.
Sunday, September 14
DIBS Beauty LoveBeam Blurring & Balancing Face & Body Setting Spray ($28; sale: $14)
This bi-phase setting spray blurs, balances, hydrates and locks in your look with a glassy-matte finish, all while treating your skin to peptides, snow mushroom and kombucha extract.
Monday, September 15
Moon Platinum Dissolving Whitening Strips ($50; sale: $25)
Powered by hydroxyapatite for twice the brightening and added enamel protection, MOON’s most advanced whitening strips dissolve fast and deliver rapid results, with hundreds of glowing reviews to prove it.
Tuesday, September 16
Oak Essentials Renew Face Polish Gentle Exfoliator ($58; sale: $29)
This unscented, vitamin-rich face polish gently smooths and brightens even the most sensitive skin for a luxe exfoliation experience without the harsh scrubbing.
Wednesday, September 18
Polite Society Polite Pout Glossy Lip Balm ($21; sale: $10.50)
Why choose between lip care and color? This best-selling balm delivers deep hydration, a juicy tint and addictive flavor in one swipe.
