Laura Geller Beauty is having a banner year. With star-studded partnerships, a 106.2K surge in monthly searches over the past year, and their triumphant return to Ulta, we can’t help but give the brand their flowers. Founded by former celebrity makeup artist Laura Geller, the brand is beloved for making products with mature skin in mind.
In conjunction with Laura Geller’s return to Ulta, the brand is launching a campaign called “Who Hasn’t?” in which other female founders over 40 own their aging stories alongside Laura to spark “authentic conversations about the physical and emotional insecurities—gray hairs, wrinkles and everything in between—we all experience as we mature.”
“At Laura Geller Beauty, we believe aging is a journey to be celebrated, not feared,” says Laura. The campaign aims to create “a safe space for women to acknowledge and embrace their insecurities, showing that vulnerability is not a weakness—even for successful women—but a bridge to connection and empowerment.”
Interested in trying out some of Laura Geller’s best-selling beauty products for aging skin? Might we recommend some of our favorites: Baked Balance-n-Brighten Color Correcting Foundation ($38), Spackle Skin Perfecting Primer: Hydrate ($36) and Baked Blush-n-Brighten Marbleized Blush ($32).
