Even as a beauty editor with boxes of product taking up space in a teeny-tiny NYC hallway closet, I will always make time to peruse Ulta Beauty to see all the latest and greatest gracing products virtual and in-store shelves. This month, Ulta has a standout collection of brand-new skin care, makeup, hair products and fragrances to choose from— from skin serums infused with the buzziest ingredients in anti-aging to makeup that'll upgrade any 5-minute beauty routine. Since I am not one to gatekeep, I'm sharing my favorite with you. Ahead, see 13 just-arrived gems at Ulta.
SACHEU Long Wear Liquid Eyeshadow STAY-N ($16)
SACHEU's Peel-Off Lip Liner Stay-N is mega-viral for its long-lasting, just-kissed stain (Billie Eilish and Sofia Richie-Grainge are both obsessed). Expect equally long-lasting crease-proof color with zero fallout from the brand's new Eyeshadow STAY-N, available in six stunning shades.
Anua PDRN Hyaluronic Acid 100 Moisturizing Cream ($24)
I can't mention "viral" without also mentioning PDRN, a popular ingredient among K-beauty enthusiasts and what's behind the "salmon sperm facial" celebrities like Jennifer Aniston and Miley Cyrus love. Anua's PDRN-infused moisturizer also uses hyaluronic acid and collagen to deliver a bouncier, smoother, glass-like complexion.
Ellis Brooklyn VANILLA SALT Eau de Parfum ($115)
There is no snack I love more than a bowl of salty popcorn and sweet chocolate. If that makes your mouth water, so will Ellis Brooklyn's Vanilla Salt Eau de Parfum. With notes of sea salt, whipped cream, jasmine, blonde woods and Madagascar vanilla, it's a deliciously addictive gourmand scent.
Vichy Dercos Salicylic Acid Anti-Dandruff Serum ($49)
For dandruff control in between shampoos, French pharmacy staple Vichy uses salicylic acid, glycerin and madecassoside in this leave-in formula to treat flakes, and scales and soothe itching, redness and irritation.
RMS Beauty Revitalize Hydra Concealer ($35)
RMS Beauty's new high-performance, clean liquid concealer has medium coverage with a natural, satin finish and is hypoallergenic, dermatologist- and ophthalmologist-tested and safe for sensitive skin. Available in 26 shades, it's made with plant-based Tightenyl (a natural retinol alternative), hydrating vegetable squalane and the signature RMS Adaptogenic Herbal Blend.
Peter Thomas Roth Instant FIRMx Collagen Infusion Tightening Eye Patches ($36)
If you also love the mega-viral peel off masks currently all over social media, you're going to love these skin-tightening eye patches from Peter Thomas Roth. Made with a potent combo of collagen, amino acids, peptides, seaweed, niacinamide, caffeine and hyaluronic acid, wear these gel patches for anywhere from 90 minutes to overnight (until the patches turn clear) and prepare to see firmer under-eyes.
The INKEY List Exosome Hydro-Glow Complex Serum ($22)
Exosomes are one of the buzziest and high-tech ingredients in skin care right now and rightfully so. When infused in products, exosomes are anti-aging, anti-inflammatory and wound-healing. The INKEY List's exosome serum also boosts skin brightness, improves firmness, boosts collagen production and reduces lines and wrinkles.
FENTY BEAUTY Diamond Bomb All-Over Diamond Veil ($43)
Fenty Beauty's unique jelly-like powder is a "diamond-dusted" highlighter that accentuates your complexion with glitz.
Urban Decay All Nighter Waterproof Makeup Setting Spray ($34)
Urban Decay just reformulated its legendary All Nighter Setting Spray for the first time since it launched in 2010. What's new? The bottle has been re-engineered with a new nozzle and a fine-tuned formula (to deliver a 22 percent finer mist than the previous version), the wear of the setting spray increased from 16 hours to 24 hours and the sweat-resistant formula cools skin's temperature by three degrees on contact. Get it in Natural (seen here), Matte or Glow.
Charlotte Tilbury Unreal Lips Healthy Glow Nectar Oil ($25)
For most occasions, I find there's nothing like shiny, juicy-looking lips. Charlotte Tilbury's Unreal Lips Healthy Glow Nectar Oil delivers just that with this nourishing lip oil/balm blend, available in colors like Juicylicious Cherry Glaze (shown here) or Juicylicious Strawberry Vanilla with pH technology to enhance your natural lip color.
IGK NEVER MISS Root and Scalp Touch-Up Spray ($24)
IGK's Never Miss is 3-in-1 spray designed to cover grays, regrowth and sparse hair areas. It's made with biotin, rosemary and squalane to support hair and scalp health, avocado coated color pigments for smooth coverage and a waterproof barrier technology to stand up to sweat and humidity.
Drunk Elephant Amino Rain Glasswater Serum ($58)
Stock up on Drunk Elephant's Amino Rain Glasswater Serum for the upcoming winter season. It's packed with ingredients like hyaluronic acid, polyglutamic acid and amino acids for advanced hydration that your complexion will drink up.
DIBS Beauty Double Standard Primer & Mascara Duo ($31)
DIBS combines brown tubing mascara primer with a jet-black volumizing mascara to create the ultimate product for bold lashes. Each side is infused with shea butter, hyaluronic acid and vitamin B5 for softer and stronger lashes, the formula is flake-free and smudge-proof, all-day and it's safe for sensitive eyes.
