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Kris Jenner Makes Her M.A.C. Debut With New Campagin

By Jessica FieldsSeptember 18, 2025Updated: September 24, 2025

Spoiler alert, she’s stunning.

portrait of young woman with dark bangs

‘Shadow Blushing’ Is the Makeup Trend You’re About to See Everywhere

By Danielle Fontana DooleySeptember 24, 2025

“It’s the kind of look where people say, ‘She’s so beautiful,’ not ‘I love her makeup.’”

Sheryl Lee Ralph

The Ultimate Guide to Soft Glam Makeup and Mature Skin

By Jessica FieldsSeptember 24, 2025

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Readers’ Choice Awards: Makeup & Nails

By Leiana FoyeSeptember 23, 2025

NEW YORK, NEW YORK - APRIL 24: Bobbi Brown attends the 2025 TIME100 Gala at Jazz at Lincoln Center on April 24, 2025 in New York City.

Bobbi Brown Talks Botox, Natural Beauty and the Treatments She Really Gets

By Rowan LynamSeptember 23, 2025Updated: September 23, 2025

witchy scents

Witchy Scents Are Here to Welcome Fall

By Rowan LynamSeptember 22, 2025

Sarah Jessica Parker attends Max Original's "And Just Like That" Season 3 Photo Call at Crane Club on May 21, 2025 in New York City.

All the Makeup Products Sarah Jessica Parker Wore to the ‘And Just Like That…’ Premiere

By Danielle JacksonMay 23, 2025Updated: September 22, 2025

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Turkish Delight Makeup Is TikTok’s Delicious New Trend

By Jessica FieldsSeptember 22, 2025Updated: September 22, 2025

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The Ultimate Guide to Building a Blush Wardrobe

By Jessica FieldsSeptember 19, 2025

Plus, the shades you actually need.

These Bold Beauty Trends Are on the Rise

By Rowan LynamSeptember 19, 2025

Jewel tones, face gems and velvet textures make a comeback.

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Jones Road The Classic Lip

Jones Road Just Launched Lipsticks and They’re a Game-Changer for Mature Lips

By Allie HoganSeptember 19, 2025

mua products

9 Items You Actually Need From Makeup Artist-Founded Brands

By Jessica FieldsSeptember 18, 2025

beauty Trends

The 10 Beauty Trends Everyone Was Obsessed With in 2016

By NewBeauty EditorsDecember 23, 2016Updated: September 17, 2025

apple pie fragrances

Apple Pie Fragrances You Need to Stock Up on for Fall

By Isabelle BuneoSeptember 17, 2025Updated: September 16, 2025

NEW YORK, NY - JUNE 26: Emily DiDonato is seen on June 26, 2025 in New York City.

Emily DiDonato Found a $12 Dupe for Rhode’s ‘Toasted Teddy’ Pocket Blush

By Leiana FoyeSeptember 16, 2025

Madison Pettis

Madison Pettis on Her New Movie With Miranda Cosgrove, the Foundation She’s Been Using Since 14 and the Haircut Hack That Saved Her Curls

By Allie HoganSeptember 15, 2025

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Soft Sculpted Makeup Is the New Contouring

By Rowan LynamSeptember 12, 2025Updated: September 15, 2025

Kerri Russel and Britt Lowers at the 2025 Emmy Awards

Britt Lower and Keri Russell Both Wore This Brightening, Wrinkle-Plumping Concealer to the 2025 Emmys

By Allie HoganSeptember 15, 2025Updated: September 15, 2025

Leslie Bibb and Kristen Bell at the 2025 emmy awards

This Celeb-Loved Foundation Was the ‘It’ Makeup Item at the Emmy Awards—Here’s Who Wore It

By Liz RitterSeptember 15, 2025Updated: September 15, 2025

NEW YORK, NEW YORK - SEPTEMBER 09: Reese Witherspoon attends "The Morning Show" Season 4 New York Premiere at Museum of Modern Art on September 09, 2025 in New York City.

We Now Know Every Piece of Makeup Reese Witherspoon Wore to ‘The Morning Show’ Premiere

By Leiana FoyeSeptember 12, 2025

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Contour Pencils Are the Multi-Use Secret Weapon Your Makeup Routine Needs

By Jessica FieldsSeptember 12, 2025

Chanel lipstick

A Definitive Guide to the Very Best Chanel Lip Products

By Leiana FoyeSeptember 12, 2025

chanel and miu miu beauty products

The Best New Products at Ulta Include a Peptide-Packed Volume Shampoo, ‘Longevity’ Anti-Aging Moisturizer and Chanel Eye Patches

By Leiana FoyeSeptember 11, 2025

ELMONT, NEW YORK - SEPTEMBER 07: Tate McRae attends the 2025 MTV Video Music Awards at UBS Arena on September 07, 2025 in Elmont, New York.

All the Drugstore Beauty Products Behind Tate McRae’s ’90s-Inspired VMAs Glam

By Isabelle BuneoSeptember 8, 2025

PARIS, FRANCE - JULY 09: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Becca Bloom attends the Elie Saab Haute Couture Fall/Winter 2025/2026 show as part of Paris Fashion Week on July 09, 2025 in Paris, France.

Every Product Used for Socialite Becca Bloom’s Luxurious Wedding Makeup

By Isabelle BuneoSeptember 5, 2025Updated: September 5, 2025

Model with skin care serum on face and Soft Services buffing bar

10 Things NewBeauty Readers Couldn’t Stop Buying in August

By Leiana FoyeSeptember 3, 2025Updated: September 5, 2025

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Ulta’s 21 Days of Beauty Event Has the Hottest Products at 50 Percent Off

By Leiana FoyeAugust 27, 2025Updated: September 4, 2025

LONDON, ENGLAND - JULY 30: Jenna Ortega arrives at the "Wednesday" Season 2, Part 1 Global Premiere at Central Hall, Westminster on July 30, 2025 in London, England.

How to Nail the ‘Tired Girl’ Trend

By Rowan LynamSeptember 4, 2025

dual-ended makeup brushes

Dual-Ended Makeup Brushes Are the Key to a Flawless Face

By Jessica FieldsSeptember 3, 2025

powder foundations

The Best Powder Foundations, According to Experts and Shoppers

By Isabelle BuneoSeptember 2, 2025

Close-up face of pretty young woman applying concealer on face under eye circles to correct skin in bedroom. Portrait of redhead female doing makeup putting base tone cream using foundation.

The Best Full-Coverage Concealers for Mature Skin, Breakouts and Brightening

By Danielle Fontana DooleyAugust 29, 2025

new foundations launched in 2025

The Best New Foundations of 2025—So Far

By Leiana FoyeAugust 28, 2025

mature woman and blush sticks

The Best Blush Sticks for Mature Skin Start at Just $5

By Leiana FoyeAugust 27, 2025

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Launch List: The Best New Beauty Products in July

By Brittany Burhop FallonJuly 8, 2025Updated: August 27, 2025

woman wearing Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain

The 5 Bestselling Blushes at Sephora This Year

By Allie HoganAugust 25, 2025

2024 makeup trends

Grunge Makeup Is Back and Better Than You Remember

By Jessica FieldsAugust 22, 2025

Dallas Cowboys Cheerleaders Madeline, Kennedy, Kelee and Megan attend the Netflix Tudum 2025: The Live Event at The Kia Forum on May 31, 2025 in Inglewood, California.

Get the Dallas Cowboys Cheerleader Look With These Charlotte Tilbury Products and Expert Tips

By Isabelle BuneoAugust 13, 2025Updated: August 22, 2025

woman wearing makeup and gold earrings

Kevyn Aucoin’s Top MUA Names Fall’s Biggest Trends

By Rowan LynamAugust 22, 2025

NEW YORK, NEW YORK - JULY 21: Alix Earle attends Netflix's "Happy Gilmore 2" New York Premiere at Jazz at Lincoln Center on July 21, 2025 in New York City.

All of Alix Earle’s Favorite Tower 28 Beauty Products Are Less Than $30

By Isabelle BuneoAugust 22, 2025

Rare Beauty Tajín Cheek & Lip Set

Rare Beauty Just Launched Tajín-Inspired Blush and Lip Gloss, and We’re Obsessed

By Allie HoganAugust 22, 2025