Ever since America's Sweethearts hit Netflix last year, the Dallas Cowboys Cheerleaders' global takeover has been in full swing, with fans everywhere glued to their screens eager to catch any and all behind-the-scenes looks into the alluring life of a DCC. While the team's non-stop hustle, jaw-dropping jump splits and ultra-crisp halftime choreography is what first brought the Texan ladies to fame, they've now become icons for all things quintessential southern glam. For the 2025-2026 season, though, the sweethearts' makeup is taking inspiration from across the pond, as Charlotte Tilbury has created the official beauty look for the 2025–26 Dallas Cowboys Cheerleaders in partnership with Ulta Beauty, and we've got the inside scoop on the products, tips and tricks that get the iconic sideline dancers ready from kick-off to overtime and everything in between.
The Official Dallas Cowboys Cheerleaders' Glam Features These Tried-and-True Charlotte Tilbury Products
As the first-ever official beauty partner of the DCC, Tilbury took time to carefully curate the perfect lineup of her high-performance makeup "designed to shine under stadium lights—and last through every high-kick (yes, even the Thunder routine)." In the ranks of Tilbury's elite DCC glam routine is the brand's Magic Cream ($100), Airbrush Flawless Finish ($49), Pillow Talk Lip Cheat ($26) and Hollywood Contour Wands ($42), to name a few.
As part of the brand's legendary collab with America's sweethearts, shoppers and DCC fans alike can head to ulta.com and shop the specific products that make up the individual cheerleaders' routines, helping to customize your look based on your favorite DCC glam style. For example, to create the "pop of pink" look that the team is known for, DCC member Darah uses "a few swipes of the brand’s iconic Pillow Talk shade on the lips and a matte liquid blush on the cheeks" for a "fresh and sweet" look. For DCC dancer, McKenna, sweat-proofing her beat is priority. "An ultra-fine setting powder and spray help reduce shine and lock in makeup to stand up to the heat and go the distance."
Charlotte Tilbury's Inside Tips for Creating the DCC Glam
To help make sure your DCC glam experience is as exact as possible, we got the inside scoop from Charlotte herself on the best ways to make the Cowboys ladies' glam your own. "Darling, the Dallas Cowboys Cheerleaders are iconic, and I am so proud to be their official beauty partner, giving them the magic of confidence with their very own bespoke beauty look for the 2025-2026 season," Tilbury told NewBeauty.
"The look I have designed for the Dallas Cowboys Cheerleaders is my America’s Sweethearts look, which I would describe as glamorous, flawless and glowing," the makeup extraordinaire continues. It is airbrushed, flawless, poreless-looking skin, a pretty, soft Pillow Talk Dream Filter ($29) for the eyes, lips and cheeks, and captivating, volumized Exagger-Eyes ($29) lashes. It’s an effortlessly polished look that the girls can trust to perform as flawlessly as they do on the field!" While the shades used on each DCC cheerleader differ, Tilbury's one steadfast product across the squad is her "universally flattering" Pillow Talk lippie. "When I was developing my iconic shade, I studied countless shades and identified the dominant pink undertones in everyone’s lips, building in nude and yellow undertones to create a nuanced shade that has a beautifying effect on everyone," Tilbury explains.
In terms of ensuring long-lasting, flawless glam, Tilbury emphasizes the importance of skin prep and protection. "I always say that you cannot have a beautiful painting without a beautiful canvas, which is why I have given every girl in the squad my globally adored Magic Cream, which is essential for skin prep," she explains. "And I always emphasize the importance of wearing SPF every day, especially in Texas, where the UV index can be extremely high. One of the biggest makeup mistakes I see is people not wearing SPF under their makeup! While many sunscreens can leave a white cast or feel greasy and heavy, causing makeup to pill or slide off, my Invisible UV Flawless Poreless Primer ($55) combines the blurring, smoothing, glow-boosting effects of a primer with essential SPF 50 protection, helping to enhance makeup longevity."
