CVS Is Taking a Major Step in a New Direction
If you've been to a CVS lately, you've probably noticed its beauty game has taken a huge leap in the right direction: new products, exclusive brands and a better assortment than ever. Now, the chain is spreading the love to include a larger variety of healthier foods—news we can really get behind.
This week, CVS announced plans to fill its stores with more than 250 fresh, refrigerated and non-perishable foods from brands such as Kashi, Annie’s Homegrown, Chobani, Vita CoCo, and more. Niche products for specific dietary preferences, like paleo, raw and vegan, will also be featured in select lotions. This expansion began slowly last year, with 500 CVS stores nationwide implementing the healthier foods and drinks, but this year, a whopping 2,900 more locations will further the initiative. This move will help change the way consumers think of the brand by transitioning from pharmacy to overall wellness.
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“Since becoming the first and only national pharmacy chain to end the sale of cigarettes and other tobacco products, the number-one thing we’ve heard from our customers is the desire for healthier food options,” says Judy Sansone, senior vice president of front store business for CVS. “That’s why we are putting these new products front and center to empower and ‘nudge’ our customers to make healthy choices when they want to. At all our stores, we’ve added better-for-you products from brands like Krave Jerky and Naked Juice and will be swapping candy and gum out for healthier grab-and-go snacks in 25 percent of the check-out area. This is a critical step as CVS Pharmacy continues to evolve into a premier health destination by making better health easy for millions of our customers."
Sansone also says the brand hopes this change will really benefit people who are always on the go: "With more than 76 percent of the U.S. population living within five miles of a CVS Pharmacy, our goal is to make finding these healthier options much more accessible and convenient, so our customers can better manage their health and don’t have to seek out a specialty foods store or make an extra stop. Customers are enthusiastic because they’re finding food products and brands in our stores they wouldn’t typically associate with a drugstore.”