Each year, NB100 highlights the founders driving beauty forward—the innovators creating new categories, redefining standards and building brands that resonate. This month, several of those innovators were named to Inc.’s Female Founders 500, a list honoring leaders making meaningful change across industries.
Below, the NB100 female founders who earned a well-deserved spot on Inc.’s 2026 list:
- Aerin Glazer, Tilt Beauty
- Alisa Metzger & Jen Shane, INNBEAUTY Project
- Amy Liu, Tower 28
- Ashley Tisdale, Being Frenshe
- Dani Austin, Divi
- Dianna Cohen, Crown Affair
- Iskra Lawrence, Saltair
- Lili Reinhart, Personal Day
- Sarah Creal, Sarah Creal Beauty
- Shai Eisenman, Bubble Skincare
- Smitha Rao, Parëva Beauty
- Tisha Thompson, LYS Beauty
From science-backed skin care to viral hair health, accessible body care to community-driven product development, these founders are shaping what beauty looks like next.
Congratulations to the honorees—we’re proud to have recognized their work early and excited to watch what they build from here.
