At the end of every year, the editors at NewBeauty look back at the products and treatments that genuinely delivered—and made us feel our best. This time, we’re taking it a step further, spotlighting the hair products that you, our readers, called top-tier for thickening thinning strands, supporting growth and keeping shedding in check. From supplements and serums to shampoos, these are the best hair-loss products of 2025.
Best of 2025: The Standout Shampoos, Serums and Supplements for Thinning Hair
THE ROOTIST Densifying Serum For Thinning Hair ($70)
"The buzz isn’t just hype—the science behind this super-concentrated formula explains its cult following for curbing thinning hair and excess hair fall," our editor reports of The Rootist's Densifying Serum. Made with a multivitamin superfood blend, densifying peptides and exosome-rich turmeric stem cells, the serum targets every stage of the hair growth cycle. Featured in: This Thinning-Hair Serum Is So Popular It Keeps Selling Out, Whitney Port Shares Her $58 Secret to Combatting Hair Thinning
Better Not Younger WAKE UP CALL Hair Thickening Spray ($36)
Our readers flocked to purchase Better Not Younger's thickening spray in 2025. The award-winning spray instantly volumizes roots and also thickens strands over time, thanks to a scalp-nourishing formula of ceramide, biotin and niacinamide. Featured in: 7 Hair Products Made With Mature Hair in Mind
Dove Scalp + Hair Therapy Density Boost Serum ($11)
"If you’re experiencing hair thinning, a density booster could be a game changer," celebrity hair stylist Adir Abergel previously told NewBeauty. An affordable option comes from Dove, one of New York dermatologist Marisa Garshick, MD's favorites. "[It's] known to improve overall hair density with 90 days of use while also helping to moisturize the scalp and strengthen the roots,” she explains. Featured in: The Essential Hair-Care Steps for Women Over 50, This Area Ages Faster Than the Rest of Your Body—Here’s What You Can Do About It
Nutrafol Women's Hair Growth Supplements ($88)
Every version of Nutrafol's Hair Growth Supplements was a hit with NewBeauty readers in 2025. (The brand sorts its supplements by ages 18-44 and 45 and over, and also has postpartum and vegan options.) Whether for hair shedding, hair thinning or both, consistent positive feedback from long-term users suggests it's a worthy addition to your hair-care routine. Featured in: Exclusive: Nutrafol Expands Into Ulta, Readers Over 50 Say This Supplement Is ‘Really Good’ at Slowing Hair Shedding, Hair Supplements and Topicals Are the First Line of Defense for GLP-1 Patients With Hair Loss
Garnier Fructis Hair Filler Fullness Repair Thickening Spray ($10)
This year's Awards winner for Best Thickening Spray, Garnier's hair-volumizer, is made with polypeptides for extra strengthening powers for thinning and fine types. Featured in: 5 Award-Winning Treatments That Create Volume and Fullness for Thinning Hair
NUTRI-OX Gentle Shampoo Normal for Thinning Hair ($17)
The key ingredients in this sensitive scalp-friendly shampoo work "to unclog follicles, refresh the scalp and improve the appearance of fullness in just one week,” says trichologist Mandy Buechner. Featured in: 5 Hair Growth Shampoos That Actually Work
Nutrafol Root Purifier Scalp Microbiome Shampoo ($44)
Given the popularity of Nutrafol's Hair Growth Supplements, it's no surprise that the brand's topical hair products are a top pick too. The Root Purifier Shampoo is made with prebiotics, vegan protein and a bio-based cleanser to wash without stripping the scalp, so hair has the best environment to grow. Featured in: 5 Hair Growth Shampoos That Actually Work, Exclusive: Nutrafol Expands Into Ulta
Viviscal Women's Hair Growth Supplement ($35)
Viviscal's Hair Growth Supplements are another highly rated choice loved by NewBeauty readers. It's one of the most trusted supplement brands to address hair loss on the market, backed by over two decades of clinical research. The drug-free supplement blends marine extracts, antioxidants, iron, zinc and vitamin C to to help enhance hair growth. Featured in: Hair Supplements and Topicals Are the First Line of Defense for GLP-1 Patients With Hair Loss, 10 Top-Rated Products for Hair Growth on Amazon
