Ulta

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Makeup

An Ulta and Sephora Competitor Is Coming…And You’ll Never Guess What Company Is Behind It

By Britt Fallon May 9, 2017

Shoppers are really excited.

5 Incredible Anti-Aging Products That Are Now 50 Percent Off at Ulta

By Julie Ricevuto March 20, 2017

The biggest beauty sale of the year is happening right now.

machero

This Could Be THE Biggest Makeup Brand to Finally Come to Ulta

By Danielle Fontana Dooley March 9, 2017

Beauty lovers, rejoice.

ultahero2

This Major Beauty Trend is Finally Coming to Ulta

elchim

This Hair Dryer Comes With a Lifetime Warranty (and You Can Get It at Ulta!)

ultaexpansion

Ulta Is Planning a Major Expansion

ultahero

These 22 Must-Haves Are Less Than $10 at Ulta

Eye Color

This Brand Just Launched at Ulta and It’s Going to Make Doing Your Makeup So Much Easier

By Liz Ritter August 8, 2016

Coining this one the “10-minute makeover” that anyone can do.

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