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Every Must-Know Deal in Ulta’s Fall 21 Days of Beauty Sale

Day by day, deal by deal.

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A flatlay of beauty products on a light blue background, including Vacation Eau de Toilette, Amika The Wizard detangling primer, LolaVie heat protectant spray, a hair straightener, a gua sha tool, a pink at-home laser device, a dark red lipstick, Charlotte Tilbury lipstick, First Aid Beauty Ultra Repair Cream and CÉCRED nourishing hair oil.
Ulta Beauty

Ulta’s 21+ Days of Beauty sale returns this week, and the lineup doesn’t disappoint. The seasonal savings event brings three (!) weeks of steep discounts across makeup, skin care, hair care, fragrance, tools and more, with cult favorites, luxury staples and TikTok-viral essentials dropping up to 50 percent off.

New deals rotate daily while supplies last, and this round runs from Friday, August 28 through Thursday, September 17. Below, we answer the biggest questions about how the event works, then break down the full day-by-day calendar so you can start planning your list.

How Does the Sale Work?

Ulta’s 21 Days of Beauty features Daily Beauty Steals, deeply discounted products available for just 24 hours, as well as Weekly Beauty Steals, which stay on sale for a full seven days. Shoppers can score up to 50 percent off makeup, skin care, hair care, fragrance, tools and more, with new deals launching each day.

Offers are available in-store and online while supplies last, and Ulta Rewards members, especially Platinum and Diamond tiers, typically get added perks like early access and free shipping on select Beauty Steal purchases. The event runs from August 28 through September 17, so planning ahead is key to securing the most coveted picks before they sell out.

Which Brands Are Included?

One of the biggest draws of 21 Days of Beauty is the range of brands included. Expect a mix of cult-favorite legacy names, buzzy indie brands and luxury classics spanning makeup, skin care, hair care and fragrance. Brands include Charlotte Tilbury, Olaplex, MAC, Fenty Beauty, Drunk Elephant, amika, CÉCRED, Rare Beauty, Tarte and more, with deals rotating daily throughout the event.

Pro Tips Before Shopping Starts

  • Mark your calendar: Daily Beauty Steals go live at midnight CT and are only available while supplies last.
  • Reward members get perks: Platinum and Diamond members enjoy free shipping on Beauty Steal purchases, and earning points during the event is an easy way to boost your rewards balance.
  • Check the app: Some deals may drop first or exclusively in the Ulta app, so make sure you’re signed in before August 28.

Below, the full day-by-day breakdown of what’s on sale.

Daily Beauty Steals

Friday, August 28

Saturday, August 29

Sunday, August 30

Monday, August 31

Tuesday, September 1

Wednesday, September 2

Thursday, September 3

Friday, September 4

Saturday, September 5

Sunday, September 6

Monday, September 7

Tuesday, September 8

Wednesday, September 9

Thursday, September 10

Friday, September 11

Saturday, September 12

Sunday, September 13

Monday, September 14

Tuesday, September 15

Wednesday, September 16

Thursday, September 17

Weekly Beauty Steals

(Aug 28–Sept 3; Sept 4–10; Sept 11–17)

Alongside daily deals, Ulta is featuring Weekly Beauty Steals offering up to 50 percent off select products for an entire week. These include markdowns across categories, with makeup favorites, hair care essentials, tool deals and skin care classics all staying on sale longer than the 24-hour Daily Beauty Steals.

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