We don't often see sales where everything is slashed in half, but Ulta's 21 Days of Beauty Event is no ordinary sale. Twice a year, we get to stock up on cult classics, brand-new launches and everything in between—all at 50 percent off. Over the course of the three-week event, iconic brands like Clinique, Estée Lauder, Olaplex and Kiehl's are included, along with celeb-owned favorites like Rihanna's Fenty Beauty, Jennifer Aniston's LolaVie and Ariana Grande's r.e.m. Beauty, plus Ulta exclusives that you can't find anywhere else. Keep reading to get all the details you need to know.
When is Ulta's 21 Days of Beauty Event?
Ulta's 21 Days of Beauty Event starts on August 30 and runs through September 19.
How does the sale work?
Every day from August 30 to September 19, select beauty products are 50 percent off—for one day only. Each night, the deals end at 11:59 PM CT, with the next day's offers kicking off at 12:00 AM CT.
Can we see the sales ahead of time?
Yes! Keep scrolling for our list of skin care, hair products, makeup and more you won't want to miss out on, categorized by the day they are on sale. You can also preview the entire list of promotions here.
Week 1: August 30 to September 5
August 30
- IGK Antisocial Overnight Bond Building Dry Hair Mask (originally $36, now $18)
- Peach & Lily Matcha Pudding Antioxidant Cream (originally $43, now 21.50)
- MAC Cosmetics M.A.C.ximal Silky Matte Lipstick (originally $25, 12.50)
August 31
- Clinique Almost Lipstick in Black Honey (originally $25, now $12.50)
- Clarins Total Eye Lift Firming & Smoothing Eye Cream (originally $92, now $46)
- Lancôme Teint Idole Ultra Wear 24H Full Coverage Foundation (originally $57, now $28.50)
September 1
- Supergoop! Unseen Sunscreen SPF 40 (originally $38, now $19)
- Olaplex No.3 Hair Perfector (originally $30, now $15)
- Too Faced Better Than Sex Volumizing & Lengthening Mascara (originally $29, now $14.50)
September 2
- Solawave 4-in-1 Radiant Renewal Skincare Wand (originally $169, now 85.40)
- r.e.m. beauty Essential Drip Lip Oil (originally $17, now $8.50)
- Briogeo Scalp Revival Dandruff Shampoo (originally $42, now $21)
September 3
- Kiehl's Since 1851 Creamy Eye Treatment with Avocado (originally $60, now $30)
- LORAC Color Source Buildable Blush (originally $23, now 11.50)
- NUDESTIX Eyebrow Stylus + Gel (originally $27, now $13.50)
September 4
- PMD Personal Microderm Pro in Blush (originally $199, now $99.50)
- Murad Rapid Dark Spot Correcting Serum (originally $83, now $41.50)
- PÜR 4-in-1 Correcting Primer Redness Reducer (originally $34, now $17)
September 5
- TULA 24-7 Ultra Hydration Triple-Hydra Complex Day & Night Serum (originally $48, now $24)
- Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara (originally $29, now $14.50)
- AG Care Re:Coil Curl Activator (originally $26, now $13)
Week 2: September 6 to September 12
September 6
- Pureology Hydrate Sheer Shampoo (originally $37, now $18.50)
- IT Cosmetics Bye Bye Pores Glycolic Acid Serum (originally $36, now $18)
- Peter Thomas Roth FIRMx Exfoliating Peeling Gel (originally $49, now $24.50)
September 7
- Bobbi Brown Bronzing Powder (originally $47, now $23.50)
- Estée Lauder Double Wear Stay-in-Place Foundation ($originally $52, now $26)
- OLEHENRIKSEN Banana Bright+ Vitamin C Brightening Eye Crème (originally $44, now $22)
September 8
- FENTY BEAUTY by Rihanna Icon Velvet Liquid Lipstick (originally $29, now $14.50)
- It's A 10 Miracle Hair Mask Conditioning Treatment (originally $36, now $18)
- Kiehl's Since 1851 Truly Targeted Acne-Clearing Solution with Salicylic Acid (originally $30, now $15)
September 9
- DevaCurl WAVE MAKER Lightweight Moisturizing Definer (originally $34, now $17)
- FOREO LUNA 4 Go Facial Cleansing & Massaging Device (originally $129, now $64.50)
- Erborian CC Cream SPF 25 (originally $46, now $23)
September 10
- UNITE Hair TEXTURIZA Texture Spray (originally $40, now $20)
- Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner (originally $18, now $9)
- Redken Deep Clean Dry Shampoo (originally $27, now $13.50)
September 11
- Live Tinted Hueglow Liquid Highlighter Drops (originally $22, now $11)
- ELEMIS Dynamic Resurfacing Super-C Serum (originally $82, now $41)
- Nioxin Scalp + Hair Thickening System 2 Kit (originally $55, now $27.50)
September 12
- StriVectin Peptight Tightening Neck Serum Roller (originally $79, now $39.50)
- Biolage Scalp Sync Purifying Scalp Concentrate (originally $26, now $13)
- Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum (originally $125, now $62.50)
Week 3: September 13 to September 19
September 13
- PATTERN Styling Cream (originally $28, now $14)
- IT Brushes For ULTA Airbrush Complexion Perfection Brush #115 (originally $26, now $13)
- Dermalogica Daily Superfoliant Exfoliator (originally $66, now $33)
September 14
- IT Cosmetics CC+ Cream Illumination SPF 50+ (originally $47, now $23.50)
- dpHUE Gloss+ (originally $38, now $19)
- NARS Laguna Bronzer Powder (originally $40, now $20)
September 15
- TULA Blurring & Moisturizing Filter Primer (originally $38, now $19)
- LolaVie Glossing Detangler (originally $26, now $13)
- Kopari Beauty Ultra Renewal Retinol Body Cream (originally $42, now $21)
September 16
- OSEA Collagen Dream Night Cream (originally $68, now $34)
- INDIE LEE CoQ-10 Toner (originally $38, now $19)
- BeautyStat Universal C Eye Perfector (originally $65, now $32.50)
September 17
- fresh Black Tea Anti-Aging Ceramide Moisturizer (originally $95, now 47.50)
- Smashbox Cali Contour Blush, Highlighter, & Bronzer Face Palette (originally $46, now $23)
- Beekman 1802 Potato Peel Rapid Resurfacing Milk Facial (originally $49, now $24.50)
September 18
- FEKKAI Super Strength+ Shampoo (originally $28.50, now $14)
- Stila Stay All Day Dual-Ended Waterproof Liquid Eyeliner (originally $32, now $16)
- Bumble and bumble Heat Shield Thermal Protection Hair Mist (originally $36, now $23)
September 19
- DERMAFLASH LUXE+ Advanced Sonic Dermaplaning + Peach Fuzz Removal (originally $199, now $99.50)
- belif Aqua Bomb Brightening Vitamin C Cream (originally $45, now $22.50)
- Lancôme Monsieur Big Volumizing Mascara (originally $30, now $15)
