Ulta
Brick-and-Mortar Beauty: Where Shoppers Are Going for Skin Care
By Danielle Fontana DooleyDecember 13, 2025
According to data.
First-of-Its-Kind Retail Platform, K-Beauty World, Launches at Ulta
By Isabelle BuneoJuly 15, 2025
What you can expect from the exciting new curation.
I Never Skip an Ulta Sale—These 8 Finds Are Too Good to Pass Up
By Leiana FoyeJuly 8, 2025
My cart is already overflowing.
Versed Expands Into Ulta Stores With Full Skin Care and Makeup Line
By Danielle Fontana DooleyJuly 2, 2025
Data Reveals Beauty Consumers’ ‘Ins and Outs’ for 2025
By Isabelle BuneoJanuary 10, 2025
This Is the Most Trusted Beauty Retailer, According to Data
By Danielle Fontana DooleySeptember 27, 2024
The Ulta Fall Haul Sale Is Happening Now—Here's What's Worth Grabbing
By Leiana FoyeSeptember 23, 2024
Deepak Chopra Is Joining Forces With Ulta Beauty
By Marisa PetrarcaSeptember 16, 2024
He’s joined by a few other notable names, too.
Ulta’s 21 Days of Beauty Event Is Back With Unheard-of Deals You Have to See
By Leiana FoyeAugust 27, 2024
50 percent off!? Sign us up!
The Best Ulta Beauty Gifts for the Holidays
By Britt FallonNovember 15, 2023Updated: July 10, 2024
Ulta Beauty Launches “The Joy Project”
By Liz RitterSeptember 26, 2023
Pat McGrath Labs Is Officially Coming to Ulta Beauty
By Isabelle BuneoJuly 27, 2023
Ulta’s Summer Sale Is Jam-Packed With Can’t-Miss Beauty Deals
By Isabelle BuneoJune 27, 2023
Ulta Is Offering 50-Percent Off Hundreds of Hair Products
By Isabelle BuneoMay 15, 2023
Ulta Just Announced Their Skin-Care Brand of the Year
By Isabelle BuneoApril 20, 2023
This 110-Year-Old Brand Is Now Available at Ulta
By Isabelle BuneoAugust 24, 2022
Ulta’s First Ever ‘Summer of Hair Love’ Event Is Almost Here
By Isabelle BuneoJune 23, 2022
Ariana Grande’s Makeup Line Is Launching at Ulta
By Olivia WohlnerApril 16, 2022
This Brand Just Launched at Ulta and It’s Going to Make Doing Your Makeup So Much Easier
By Liz RitterAugust 8, 2016Updated: March 10, 2022
These 22 Must-Haves Are Less Than $10 at Ulta
By Danielle Fontana DooleySeptember 28, 2016Updated: March 10, 2022
Ulta Is Planning a Major Expansion
By NewBeauty EditorsDecember 20, 2016Updated: March 10, 2022
This Hair Dryer Comes With a Lifetime Warranty (and You Can Get It at Ulta!)
By Liz RitterDecember 20, 2016Updated: March 10, 2022
This Major Beauty Trend is Finally Coming to Ulta
By Danielle Fontana DooleyMarch 3, 2017Updated: March 10, 2022
This Could Be THE Biggest Makeup Brand to Finally Come to Ulta
By Danielle Fontana DooleyMarch 9, 2017Updated: March 10, 2022
5 Incredible Anti-Aging Products That Are Now 50 Percent Off at Ulta
By NewBeauty EditorsMarch 20, 2017Updated: March 10, 2022
An Ulta and Sephora Competitor Is Coming…And You’ll Never Guess What Company Is Behind It
By Britt FallonMay 9, 2017Updated: March 10, 2022
Ulta Has Found Another Way to Make Its Customers Really Happy
By Britt FallonJune 22, 2017Updated: March 10, 2022
This Fan-Favorite Hair Brand Is *Finally* Coming to Ulta
By NewBeauty EditorsJuly 18, 2017Updated: March 10, 2022
There’s a Major Ulta Scam Going Around Right Now—Don’t Fall for It
By Danielle Fontana DooleyAugust 17, 2017Updated: March 10, 2022
10 Cool Things You Never Knew About Ulta
By Liz RitterDecember 27, 2017Updated: March 10, 2022
Ulta Is Facing a Major Lawsuit After Claims That They Resell Used Makeup
By Danielle Fontana DooleyFebruary 13, 2018Updated: March 10, 2022
Ulta’s New Diamond Rewards Program Is Officially Here
By Danielle Fontana DooleyFebruary 27, 2018Updated: March 9, 2022
Ulta Settlement Serves as a Warning to Customers to Double Check Their Receipts
By Tatiana BidoJune 29, 2018Updated: March 9, 2022
4 Vitamin C Serums Derms Say We Should be Buying at Ulta
By Danielle Fontana DooleyFebruary 28, 2019Updated: March 9, 2022
Every Ulta Store Is Closing Tomorrow—Here’s What it Means for the ’21 Days of Beauty’ Sale
By Danielle Fontana DooleyMarch 18, 2020Updated: March 9, 2022
New Study Says Telemedicine Helps Reduce Derm Consultation Time From 84 Days to Under 5 Hours
By Liz RitterDecember 3, 2020Updated: March 9, 2022
Ulta Beauty Announces MUSE 100 To Celebrate Black Voices in Beauty
By Olivia WohlnerSeptember 22, 2021
Drunk Elephant Is Finally Launching at Ulta Beauty
By Britt FallonSeptember 14, 2021
Every Discounted Beauty Buy in Ulta’s 21 Days of Beauty Sale
By NewBeauty EditorsAugust 30, 2019Updated: June 25, 2021
What to Buy From Ulta Beauty’s Gorgeous Hair Event, Starting This Weekend
By Olivia WohlnerMay 6, 2021Updated: June 25, 2021
Colgate Just Reinvented the Dental-Health Category With Its ‘Oral Beauty’ Launch at Ulta
By Liz RitterMarch 15, 2021Updated: June 25, 2021
Every Deal Offered for Ulta’s 21 Days of Beauty Sale
By Olivia WohlnerMarch 19, 2021Updated: June 25, 2021
The Best Self-Care Items to Score From Ulta’s New Wellness Shop
By Olivia WohlnerApril 30, 2021Updated: June 25, 2021
Ulta Beauty’s Annual Love Your Skin Event Is Live—Here Are All of the Deals
By Olivia WohlnerJanuary 5, 2021Updated: June 25, 2021
Ulta Beauty Just Added 8 New ‘Clean’ Brands—Here’s What to Know
By Britt FallonOctober 17, 2020Updated: June 25, 2021
This Major Beauty Brand Finally Just Launched at Ulta Beauty Stores
By Danielle Fontana DooleyAugust 24, 2020Updated: June 25, 2021
Ulta’s 21 Days of Beauty Sale Is Back—Here’s Every Deal to Shop Now
By Danielle Fontana DooleyAugust 28, 2020Updated: June 25, 2021
Ulta Just Announced a Huge New Commitment to Conscious Beauty
By Danielle Fontana DooleyJuly 15, 2020Updated: June 25, 2021
Ulta Is Rolling Out Major Rewards for Its Members This Month
By Danielle Fontana DooleyAugust 7, 2020Updated: June 25, 2021