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tiktok over 50 skincare favorites

10 Beauty Products Winning Over TikTok’s Over-50 Creators

By Jessica FieldsJanuary 2, 2026

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The Fastest-Growing Viral Makeup Brands on TikTok

By Allie HoganAugust 19, 2025

skin care tiktok brands 2025

The Fastest-Growing Skin-Care Brands on TikTok

By Allie HoganAugust 18, 2025

Studio shot of an attractive young woman posing against a grey background

These Viral Hair-Care Brands Are Disrupting TikTok

By Jessica FieldsAugust 14, 2025

Under the Radar Botox Uses

This Device for Sagging Skin Is Blowing Up on Tik-Tok

By Jessica FieldsJuly 22, 2025

beauty brands popular on tiktok

Viral TikTok Beatuy Brands Worth the Hype

By Jessica FieldsJune 24, 2025

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This Flawless Drugstore Makeup Routine Is Taking Over TikTok

By Jessica FieldsJune 13, 2025

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Study Finds More Than Half of Top-Performing Mental Health TikToks Contain Misinformation

By Isabelle BuneoJune 3, 2025

What we now know about the reality of TikTok therapy.

woman looking into camera and touching her face

Dermatologists Agree: TikTok’s Hack for the ‘Miracle’ Avène Cicalfate+ Restorative Protective Cream Is Legit

By Liz RitterMay 15, 2025

An expert-approved social-media must.

outdoor up shot of woman's face wearing sunglasses

Derms Weigh in on TikTok’s ‘Caveman Skin-Care’ Method

By Isabelle BuneoApril 30, 2025

Less is more, until its not…

Jenna Johnson visits the portrait studio at the 12th Annual MUAHS Awards at Fairmont Century Plaza on February 15, 2025 in Los Angeles, California.

‘Dancing With The Stars’ Jenna Johnson Reveals Her Essential Skin-Care Products

By Kaylee ShindelFebruary 23, 2025Updated: April 23, 2025

The Viral TikTok Beauty Brands and Products You Actually Need

The Viral TikTok Beauty Brands and Products You Actually Need

By Rowan LynamApril 4, 2025

diaper cream

This Dermatologist Puts Diaper Cream on Her Face, and You Should Too

By Allie HoganFebruary 11, 2025

Front view of a black woman embracing her natural self in a portrait shot against a white background.

The Best Products for TikTok’s ‘Unrecognizable’ Makeup Look

By Isabelle BuneoJanuary 22, 2025

Hairstylist Debunks TikTok’s Upside Down Hair Washing ‘Hack’

Hairstylist Debunks TikTok’s Upside Down Hair Washing ‘Hack’

By Isabelle BuneoJanuary 16, 2025

various lipsticks on beige background

12 Lipsticks That Complement the No-Mascara Trend

By Leiana FoyeJanuary 16, 2025

These TikTok Smile Trends Are Actually Making Your Teeth Worse

These TikTok Smile Trends Are Actually Making Your Teeth Worse

By Isabelle BuneoDecember 13, 2024

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These Are the Most Popular Nail Polish Colors on TikTok

By Jessica FieldsDecember 12, 2024

miss-dior-solid-perfume

Solid Perfume Is One of the Biggest Fragrance Trends for 2025

By Britt FallonDecember 11, 2024

two fragrance bottles and shadows

Why Fragrance Is Dominating the Beauty Industry This Holiday Season

By Isabelle BuneoNovember 28, 2024

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TikTok’s Popular Plastic Surgeon Says This Video Sparked an Ethics Inquiry

By Tatiana BidoNovember 16, 2024

Is TikTok’s Contrast Theory the Key to Makeup Perfection?

Is TikTok’s Contrast Theory the Key to Makeup Perfection?

By Jessica FieldsOctober 31, 2024

paula's choice bha toner review

Why TikTok’s Viral Toner Pad Trend Is Worth the Hype

By Jessica FieldsOctober 30, 2024

Woman with wet slicked back hair in bathtub

Mythbusting the Biggest TikTok Skin-Care Trends We’ve Seen in 2024

By Tatiana BidoOctober 21, 2024

woman brushing hair with pink hairbrush

TikTok’s Viral Thermal Brush Is the Secret to Your Best Blowout

By Jessica FieldsOctober 2, 2024

campbell puckett pookie

The Products Pookie Uses to Stay Looking Fire During Pregnancy

By Allie HoganSeptember 9, 2024

cosmetics bag open to show various makeup

This Is the Most Popular Beauty Brand on TikTok Shop

By Isabelle BuneoSeptember 4, 2024

woman in a pool overlooking the ocean

Blue Mind Theory: The Water-Based Wellness Trend Taking Over TikTok

By Allie HoganSeptember 4, 2024

woman with pretty makeup with dark hair wearing a sheer black blouse with hands above her head

Blush Blindness: When Did Too Much Blush Become An Issue?

By Jessica FieldsAugust 16, 2024

Various beauty products on an off-white to beige background

10 Must-Have Products for a ‘Very Demure’ Beauty Routine

By Tatiana BidoAugust 15, 2024

liquid bronzer

The Internet Convinced Me to Ditch Under-Eye Concealer for Bronzer

By Leiana FoyeAugust 1, 2024

How To Use a Chin Strap, According To Experts

How To Use a Chin Strap, According To Experts

By Jessica FieldsJuly 31, 2024

woman with clay mask on face

What’s The Deal With TikTok’s Morning Shed Trend?

By Jessica FieldsJuly 26, 2024

side by side image of Sydney Sweeney and Ayo Edebiri

Butterfly Cut: The Haircut the Internet Can’t Get Enough Of

By Isabelle BuneoJuly 15, 2024

Drew Barrymore Shares Her 10-Step Skin-Care Routine

Drew Barrymore Shares Her 10-Step Skin-Care Routine

By Olivia WohlnerJune 3, 2022Updated: July 1, 2024

I Tinted My Brows With Beard Dye And I’m Never Looking Back

I Tinted My Brows With Beard Dye And I’m Never Looking Back

By Isabelle BuneoJune 15, 2024

Sephora

Sorry, Most of Those TikTok-Viral Sephora ‘Secrets’ Aren’t Legit

By Marisa PetrarcaMay 22, 2024

airbrush eyebrows

Airbrush Eyebrows: The Answer to Semi-Permanent, Natural-Looking Brows?

By Rowan LynamMay 20, 2024

ava phillippe

Ava Phillippe, Reese Witherspoon’s Daughter, Responds to Body-Shamers

By Larry StansburyMay 6, 2024

tiktok shop copy

How to TikTok Shop Safely

By Rowan LynamApril 25, 2024

acne influencers

Top Influencers to Follow if You Have Acne

By Isabelle BuneoApril 22, 2024

nasal spray rosacea

This Rosacea Nasal-Spray Hack Is Actually Dermatologist-Approved

By Tatiana BidoApril 5, 2024

This $10 Lipstick Is Selling Out for Looking Good on Everyone

This $10 Lipstick Is Selling Out for Looking Good on Everyone

By Isabelle BuneoMarch 12, 2024

no filler plump lips on tiktok

TikTok Claims This Lip Treatment Is the Secret to Fuller Lips

By Isabelle BuneoMarch 9, 2024

Russian manicure

Is the Trendy Russian Manicure a Recipe for Disaster?

By Rowan LynamMarch 6, 2024

kylie jenner bronzer highlighter

The Exact Bronzer Kylie Jenner Uses to Achieve Her ‘Bronzy Glowy Glam’

By Leiana FoyeMarch 6, 2024

visual weight

Visual Weight: What It Means and How To Determine Yours

By Isabelle BuneoFebruary 8, 2024

sports bras

Do Sports Bras Cause Cancer?

By Rowan LynamFebruary 6, 2024

Mikayla Nogueira Shares Her Skin-Care Routine: “My Skin Looks the Best it Has My Whole Life”

Mikayla Nogueira Shares Her Skin-Care Routine: “My Skin Looks the Best it Has My Whole Life”

By Isabelle BuneoDecember 22, 2023

The 2 Most Popular TikTok Beauty Brands Are Available at the Drugstore

The 2 Most Popular TikTok Beauty Brands Are Available at the Drugstore

By Allie HoganDecember 20, 2023