TikTok is a hub for makeup hacks and application tips. Whether it's learning how to load your brushes with products from celebrity makeup artist Katie Jane Hughes or figuring out how to blonze from your favorite creator, there's always something new to discover. If your TikTok's For You Page is anything like mine, you’ve likely come across Shelby Ann’s (@shelbyannbell) drugstore makeup routine or some variation of it. Composed of all drugstore products meticulously layered together, it's gone viral for its poreless and filter-like finish.
TikTok is a hotbed for makeup trends, but Shelby’s has become something bigger. Across the platform, users are recreating her routine in a trend known as the Shelby Ann Effect. Each video features a routine, building a flawless base similar to Shelby's. Still, her original post continues to dominate. To date, it has received over 500,000 views and more than 8,000 comments from all ages praising her routine. "It really is that good, and I'm almost 40!" raves one user. "I need to tweak it for my 53-year-old skin, but I love the framework," says another.
To be clear, this isn’t a light or medium coverage makeup routine. Throughout the video, she transparently notes that the key to creating a flawlessly blurred appearance is a full-coverage routine with proper skin prep. Hydrating the skin is essential to avoid caking while layering your makeup products and finishing with a setting spray will give you a long-lasting filter-like look without a room full of ring lights. Below, see the key products in her viral drugstore routine.
https://www.tiktok.com/@shelbyannbell/video/7494407181123587359
Products to Get the Viral Look
