The Best Products for TikTok’s ‘Unrecognizable’ Makeup Look

A whole new you.

Isabelle Buneo
Isabelle Buneo
Instagram
About NewBeauty

Published: Jan 22, 2025

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Front view of a black woman embracing her natural self in a portrait shot against a white background. — Getty Images

Say what you will about TikTok, but we do have to give the creators on the ever-controversial app credit for constantly opening our eyes to new, innovative ways to level up our beauty routines. Gone are the days of a one-size-fits-all approach to beauty; nowadays, there are endless aesthetics to choose from, making it easier than ever for people to find their makeup product soulmate.

Lately, we've been seeing a decrease in popularity for the clean girl, minimalist makeup aesthetic, as more and more beauty lovers are experimenting with bold, eye-catching looks as we enter 2025. One of the most viral of the bold glamour looks across social media lately is that of what users have coined "unrecognizable makeup." Taking inspiration (whether intentionally or not) from Billie Eilish's internet-breaking tour makeup routine, unrecognizable makeup transforms the creator into their best, siren self, focusing on tight-lined eyes, a full face complexion and a bold lip, much like Eilish's iconic, sultry strategy. If you want to transform yourself this year, the unrecognizable makeup trend is the perfect way in. Ahead, we've rounded up some of the best products to help you achieve the new-you style.

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10 Unrecognizable Makeup Products to Shop Now

The Best Products for TikTok’s ‘Unrecognizable’ Makeup Look

1 / 10

Laura Mercier Caviar Tightline Eyeliner ($29)

Unrecognizable makeup focuses on a bold, siren eye, with dark black liner tightly lining both the top and bottom waterlines. For 16 hours of water- and crease-proof wear, Laura Mercier's Caviar Tightline Eyeliner is the perfect option for adding pigment to those tricky waterline areas.

BUY ON SEPHORA - $29

BUY ON AMAZON - $29

Laura Mercier Caviar Tightline Eyeliner ($29)

2 / 10

Makeup by Mario Master Mattes Eyeshadow Palette ($52) and E5 Precision Eyeshadow Brush ($24)

The next step in the unrecognizable makeup routine is to exaggerate the tight-lined effect by adding black or deep brown eyeshadow to the lower lash line and across the lid into a smoked-out wing, and Makeup by Mario's Master Mattes Eyeshadow Palette and E5 Precision Eyeshadow Brush are the two products you need to create the perfectly smudged look.

BUY ON MAKEUP BY MARIO - $52

BUY ON SEPHORA - $52

Makeup by Mario Master Mattes Eyeshadow Palette ($52) and E5 Precision Eyeshadow Brush ($24)

3 / 10

Fenty Beauty Hella Thicc Volumizing Mascara ($19)

To complete the siren eye look integral to the unrecognizable makeup look, you need a bold mascara, and Fenty Beauty's Hella Thicc Volumizing Mascara provides the thick, lengthy, dramatic effect you need to revolutionize your look.

BUY ON ULTA - $19

BUY ON SEPHORA - $19

Fenty Beauty Hella Thicc Volumizing Mascara ($19)

4 / 10

Glossier Boy Brow Arch ($24)

The brows of the unrecognizable makeup look are nothing crazy but more of a slightly enhanced version of your natural brows. Glossier's Boy Brow Arch is the perfect product for adding fullness and definition to your brows.

BUY ON GLOSSIER - $24

BUY ON SEPHORA - $24

5 / 10

Tarte Shape Tape Concealer ($32)

Opposite to the clean girl aesthetic, unrecognizable makeup boasts a full face. For cleaning up any fallout from your dramatic eyes and for spot-correcting any imperfections, Tarte's Shape Tape Concealer is the perfect long-lasting, buildable coverage option.

BUY NOW - $32

6 / 10

Nars Light Reflecting Advanced Skincare Foundation ($54)

For a your-skin-but-better foundation perfect for the unrecognizable makeup look, opt for Nars' Light Reflecting Advanced Skincare Foundation for instant smoothing and blurring with added skin-care benefits.

BUY ON ULTA - $54

BUY ON SEPHORA - $54

Nars Light Reflecting Advanced Skincare Foundation ($54)

7 / 10

DIBS Beauty Desert Island Duo ($36)

In terms of blush and contour, the unrecognizable makeup look uses both complexion-sculpting staples, and DIBS Beauty's Desert Island Duo is the perfect, creamy option to snatch and warm up your face.

BUY ON DIBS BEAUTY - $36

BUY ON ULTA - $36

8 / 10

One Size Ultimate Blurring Setting Powder ($34)

The unrecognizable makeup look harnesses that airbrushed, beauty filter-like complexion, so a long-lasting, complexion-perfecting setting powder like One Size's iconic SKU is a must. It comes in seven shades to suit any complexion and undertone.

BUY NOW - $34

One Size Ultimate Blurring Setting Powder ($34)

9 / 10

MAC Lip Liner in Sweet Talk ($25)

Following in Eilish's footsteps, the unrecognizable makeup look concluded with a buffed-out, lined lip to add extra definition and shape to your pout, and no one is doing lip liners like MAC. The shade Sweet Talk is the perfect middle ground between pink, red and brown, perfect for creating a mysteriously seductive lip.

BUY ON MAC COSMETICS - $25

BUY ON ULTA - $25

10 / 10

Maybelline Lifter Gloss Plump ($13)

The final step in your unrecognizable makeup journey, Maybelline's Lifter Plump gloss adds a subtle wash of color to layer over your liner and a whole lot of heat to plump your pout to the next level.

BUY ON ULTA - $13

BUY ON AMAZON - $13