mascara

This 99-Year-Old Woman Is Now the Face of a Popular Beauty Brand

By Olivia Wohlner July 29, 2021

A refreshing change for the industry.

Amazon’s Number-One Selling Mascara Just Got an Upgrade

By Danielle Dooley, Director, Digital Content June 15, 2021

This one’s worth adding to cart.

Priyanka Chopra Jonas Says This Volumizing Mascara is ‘Amazing’

By Olivia Wohlner April 30, 2021

The star shares some makeup tips and tricks.

Molly Bernard on the Final Season of ‘Younger’ and the Clean Mascara That Won’t Budge ‘Under Any Circumstances’

Rebecca Minkoff Gives Us Access to Her Beauty Vanity and Shares her Favorite Products

Beauty School: The History of Mascara

NewBeauty Awards: Eye Makeup

Olivia Ponton Shares What It’s Like to Be In a SKIMS Campaign, Her Go-To Cream Blush and the New Magnetic Mascara She’s Obsessed With

By Liz Ritter, Executive Editor February 25, 2021

"It’s taken me a while to understand that 'no' doesn’t mean I’ve failed."

How This New Magnetic Upgrade on a Cult-Classic Mascara Helped Me Ditch Lash Extensions

By Tatiana Bido, Aesthetic Content Manager February 18, 2021

They’re actually “real” now.

Priyanka Chopra Jonas Shares Her 6-Product ‘DIY Quick Makeup’ Routine

By Olivia Wohlner January 22, 2021

Including her "go-to" lip product.

Two Essential Products for the Ultimate Holiday Makeup Look

This New Mascara-Only Subscription Box Is the Holiday Gift We All Need

Charlotte Tilbury Just Launched Pillow Talk Mascara, and I’m Obsessed

The 12 Best Mascaras Under $20 for Fuller, Longer-Looking Lashes

5 Foolproof Tricks to Perfect a Dewy, Summer Makeup Look

Rosie Huntington Whitely Says This Mascara Has Replaced Her Eyelash-Extension Habit

NewBeauty Awards: Eye Makeup

GettyImages 923532468 (3)

How to Enhance Your Eye Color, According to Top Makeup Artists

idinamenzel

Idina Menzel’s Oscars Look Was Created Using These 2 Drugstore Products

wildehero

Olivia Wilde’s Blue-Violet Mascara Trick Is the Secret to Her Candy-Colored Eye Look

debimazar

The Exact Foundation Behind Debi Mazar’s Flawless Face Selfie

innovativeproducts

These Are the Most Innovative Beauty Launches of 2020

jlosuperbowl

Every Product Behind J.Lo’s Bronzed Super Bowl Halftime Show Look

lesliebibb

A Complete Breakdown of Leslie Bibb’s Retro-Inspired Eye Look From the SAG Awards

Kim Kardashian West’s Makeup Artist Has Been Using This Same Beauty Product for 18 Years

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