mascara
The Best Eye Makeup for Sensitive Eyes
By NewBeauty EditorsUpdated: March 10, 2022November 20, 2015
Say good-bye to irritated eyes for good.
Curling Your Eyelashes With Fire Is Now a Trend
By Danielle Fontana DooleyUpdated: March 10, 2022December 17, 2015
But should you actually do it?
The Unbelievable Hack That Makes Mascara Last Longer
By Liz RitterUpdated: March 10, 2022March 3, 2016
Just adding a few drops of this does wonders.
The 10 Best Products for Growing Longer, Thicker Lashes and Brows
By Danielle Fontana DooleyUpdated: March 10, 2022March 21, 2016
Rainbow Lashes Are Officially Here
By NewBeauty EditorsUpdated: March 10, 2022May 4, 2016
18 Beauty Brands You’ve Probably Never Heard of Before That Have Amazing Products
By NewBeauty EditorsUpdated: March 10, 2022June 1, 2016
Khloé Kardashian’s Favorite Mascara Is Less Than $10
By Danielle Fontana DooleyUpdated: March 10, 2022June 20, 2016
MAC Just Launched a Mascara to Put Your Lash Curler Out of Business
By Danielle Fontana DooleyUpdated: March 10, 2022July 14, 2016
Have you SEEN the wand?
The 14 Best Makeup Products With Built-in Primers
By Danielle Fontana DooleyUpdated: March 10, 2022July 21, 2016
Major multitasking is happening here.
Makeup Artists Reveal the ONE Product That Changed the Game
By Liz RitterUpdated: March 10, 2022July 26, 2016
Obsessed.
What’s in Her Bag: Victoria’s Secret Angel Elsa Hosk
By Danielle Fontana DooleyUpdated: March 10, 2022August 2, 2016
A Game-Changing Tool to Give You the Best Mascara Application of Your Life
By Liz RitterUpdated: March 10, 2022August 10, 2016
A New “Eyelash Dispenser” That Gives You Full Lashes in Seconds
By NewBeauty EditorsUpdated: March 10, 2022September 15, 2016
Wine Bottle Lipsticks Are Real—And Yes, You Do Need Them
By NewBeauty EditorsUpdated: March 10, 2022November 27, 2016
Kim Kardashian’s New Must-Haves Are From Target
By Liz RitterUpdated: March 10, 2022May 27, 2017
Reddit Users Are Obsessed With this $5 Mascara That Gives Falsies-Looking Lashes
By NewBeauty EditorsUpdated: March 10, 2022September 19, 2017
Kim Kardashian West’s Makeup Artist Has Been Using This Same Beauty Product for 18 Years
By NewBeauty EditorsUpdated: March 10, 2022December 22, 2017
A Complete Breakdown of Leslie Bibb’s Retro-Inspired Eye Look From the SAG Awards
By Liz RitterUpdated: March 9, 2022January 21, 2020
Every Product Behind J.Lo’s Bronzed Super Bowl Halftime Show Look
By Liz RitterUpdated: March 9, 2022February 3, 2020
The Exact Foundation Behind Debi Mazar’s Flawless Face Selfie
By Tatiana BidoUpdated: March 9, 2022February 6, 2020
Olivia Wilde’s Blue-Violet Mascara Trick Is the Secret to Her Candy-Colored Eye Look
By Liz RitterUpdated: March 9, 2022February 9, 2020
Idina Menzel’s Oscars Look Was Created Using These 2 Drugstore Products
By NewBeauty EditorsUpdated: March 9, 2022February 10, 2020
How to Enhance Your Eye Color, According to Top Makeup Artists
By NewBeauty EditorsUpdated: March 9, 2022February 21, 2020
A Cosmetic Chemist Shares Her Favorite Drugstore Products, Including a $5 Mascara
By Liz RitterDecember 30, 2021
The Best Makeup Products Launching in November
By Olivia WohlnerNovember 24, 2021
Every Beauty Product Used to Transform Kristen Stewart Into Princess Diana in ‘Spencer’
By Olivia WohlnerNovember 4, 2021
10 Things You Should Throw Out of Your Bathroom Vanity Right Now
By Tatiana BidoOctober 16, 2021
The Best New Makeup Products Launching in August
By Olivia WohlnerAugust 19, 2021
This 99-Year-Old Woman Is Now the Face of a Popular Beauty Brand
By Olivia WohlnerJuly 29, 2021
Charlotte Tilbury Just Launched Pillow Talk Mascara, and I’m Obsessed
By Britt FallonUpdated: June 23, 2021August 18, 2020
Olivia Ponton Shares What It’s Like to Be In a SKIMS Campaign, Her Go-To Cream Blush and the New Magnetic Mascara She’s Obsessed With
By Liz RitterUpdated: June 22, 2021February 25, 2021
Rebecca Minkoff Gives Us Access to Her Beauty Vanity and Shares her Favorite Products
By Britt FallonApril 8, 2021
Priyanka Chopra Jonas Shares Her 6-Product ‘DIY Quick Makeup’ Routine
By Olivia WohlnerUpdated: June 22, 2021January 22, 2021
Molly Bernard on the Final Season of ‘Younger’ and the Clean Mascara That Won’t Budge ‘Under Any Circumstances’
By Danielle Fontana DooleyApril 15, 2021
Does This Make My Eyelashes Look Fat?
By NewBeauty EditorsUpdated: June 20, 2021February 23, 2012
Day In The Life of Anna Selezneva, Supermodel and Face of Ralph Lauren Midnight Romance
By NewBeauty EditorsUpdated: June 20, 2021September 5, 2014
These Are the Most Innovative Beauty Launches of 2020
By NewBeauty EditorsUpdated: June 19, 2021February 6, 2020
NewBeauty Awards: Eye Makeup
By Danielle Fontana DooleyUpdated: June 19, 2021April 7, 2020
5 Foolproof Tricks to Perfect a Dewy, Summer Makeup Look
By Danielle Fontana DooleyUpdated: June 19, 2021July 9, 2020
Rosie Huntington Whitely Says This Mascara Has Replaced Her Eyelash-Extension Habit
By Danielle Fontana DooleyUpdated: June 19, 2021July 9, 2020
The 12 Best Mascaras Under $20 for Fuller, Longer-Looking Lashes
By Danielle Fontana DooleyUpdated: June 19, 2021August 7, 2020
This New Mascara-Only Subscription Box Is the Holiday Gift We All Need
By Britt FallonUpdated: June 19, 2021October 7, 2020
How This New Magnetic Upgrade on a Cult-Classic Mascara Helped Me Ditch Lash Extensions
By Tatiana BidoUpdated: June 19, 2021February 18, 2021
Two Essential Products for the Ultimate Holiday Makeup Look
By Olivia WohlnerUpdated: June 19, 2021December 7, 2020
Beauty School: The History of Mascara
By Britt FallonApril 7, 2021
NewBeauty Awards: Eye Makeup
By NewBeauty EditorsApril 2, 2021
Amazon’s Number-One Selling Mascara Just Got an Upgrade
By Danielle Fontana DooleyJune 15, 2021