Lip Service: The Best New Lip Plumpers

Today’s new generation of lip plumpers is changing everything. Forget the old formulas that burned and barely lasted. The latest launches are designed to plump without the sting, keep lips hydrated longer and even improve the look and feel of your lips over time. Whether you want a subtle boost or serious shine, these picks deliver fuller, smoother lips at every price point.

1 / 8

Soap & Glory Cool The Shots Lip Gloss ($14)

A budget-friendly pick that still delivers. This menthol-infused gloss gives lips a cooling sensation and a visible plump on contact, while vitamin E keeps dryness in check. It is available in clear and tinted versions depending on how much color you want.

Tip: The cooling effect comes from menthol, which also boosts blood flow, a natural way to give lips that freshly flushed look.

• BUY NOW – $14

2 / 8

Polite Society B.I.G. Mouth Lip Plumping Oil Gloss ($27)

Powered by Blueberry Oil, Infinity Pepper and Ginger Root, this gloss leaves lips looking glassy, juicy and noticeably fuller—even from across the room. A tingle on application lets you know it’s really working.

Tip: Apply to the center of the lips first, then blend outward for a natural, more dimensional plump.

• BUY ON POLITE SOCIETY – $27
• BUY ON ULTA – $27

3 / 8

Lawless Forget the Filler Lip-Plumping Line-Smoothing Gloss ($26)

This sheer gloss delivers a juicy, high-shine finish while working below the surface to visibly plump lips, smooth fine lines and boost hydration over time. Powered by the brand’s signature Maxi-Lip ingredient, it cushions lips without any stinging and feels as soft and nourishing as a balm. The brand just launched the new Strawberry Sugar Collection—a sweet, playful launch inspired by the strawberry glosses of the early 2000s, updated with clean ingredients and a grown-up twist.

Tip: For the fullest effect, layer over bare lips first, then add a second coat after a few minutes once the active ingredients have absorbed.

• BUY NOW – $26

4 / 8

RoC Derm Correxion Lip Volumizer ($30)

This no-fuss treatment uses 10 percent hyaluronic acid filling spheres and a collagen-stimulating peptide complex to boost volume and smooth fine lines. It feels more like a balm than a gloss and layers well under lipstick or SPF lip products. Capsicum frutescens fruit extract from cayenne chili pepper, along with ginger root oil, help boost blood flow for a natural plumping effect.

Tip: The formula is clinically shown to visibly plump in just three minutes, making it a quick fix and a long-term treatment.

• BUY ON ROC – $30
• BUY ON ULTA – $30

5 / 8

Valentino Puffer Gloss ($38)

Valentino’s take on lip plumping is less about tingling and more about plushness. Puffer Gloss wraps lips in a smoothing layer of hydration thanks to hyaluronic acid, ceramides and vitamin E, giving a fuller effect with serious shine. It wears like a lightweight balm but catches the light like a glassy gloss, making it ideal for a polished, modern finish.

Tip: The ceramide boost helps reinforce the lips’ natural barrier, keeping them looking plumper and healthier over time.

• BUY ON SEPHORA – $38
• BUY ON NORDSTROM – $38

6 / 8

YSL Loveshine Plumping Lip Oil Gloss ($40)

If you love a juicy, glossy look without the heaviness, this oil-gloss hybrid hits the sweet spot. Hyaluronic acid draws in moisture, while ginger and pepper oils provide a subtle plumping effect. Fig pulp offers soothing comfort, leaving lips looking smoother and feeling silky. It delivers a soft plump without any discomfort, making it easy to wear daily.

Tip: One swipe gives six hours of hydration, but layering it over lipstick can lock in moisture even longer.

• BUY ON NORDSTROM – $40
• BUY ON SEPHORA – $40

7 / 8

La Mer The Lip Volumizer ($90)

La Mer’s signature Miracle Broth meets marine collagen in this silky gloss-serum hybrid. It delivers hydration and a soft plumping effect without the typical tingle. The sheer finish makes it easy to wear alone or layer over lipstick for a natural, healthy-looking boost.

Tip: The fermented sea kelp in Miracle Broth not only soothes the lips but can help visibly smooth fine lines with regular use.

• BUY ON SEPHORA – $90
• BUY ON NORDSTROM – $90

8 / 8

Ourself Lip Filler ($145)

More skin care than makeup, this serum puts hyaluronic acid front and center to visibly plump and hydrate lips—no needles needed. Intides peptides support collagen and elastin for longer-term volume and structure, while niacinamide helps strengthen the delicate skin barrier. With consistent use, lips look fuller, smoother, and more defined.

Tip: Think of it like a long game: The more you use it, the better your natural lip structure can look over time.

• BUY NOW – $145