Paris Hilton has never been one to do beauty halfway. From her cult-favorite skin-care brand, Parívie, to the high-tech longevity center she’s built inside her house, the entrepreneur and pop-culture icon is constantly exploring what’s next in beauty and wellness.
We caught up with Hilton to talk about her latest launch, the treatments and devices she’s currently obsessed with, her fragrance wardrobe and why she’s loving the return of Y2K beauty.
Congrats on what you’ve built with Parívie! Tell us about your latest launch.
“Well, I’m so proud. The response to Parívie has been so incredible. And, you know, we spent years developing these formulas, and just seeing how much people love them has been so rewarding. And I am so excited about our new Smooth and Brighten Collagen Hydrogel Eye Masks ($48), because I’ve been wearing eye masks forever, so I knew exactly what I wanted. They’re iridescent pink and shaped like angel wings—they are iconic. But they’re so much more than just beautiful. They’re designed to cover your entire under-eye area, and packed with the collagen, niacinamide, caffeine and glycerin, so they really hydrate, smooth and brighten under your eyes in just 15 minutes.
I was also really obsessed with making sure they stay in place, no matter what you’re doing. I’ve noticed that a lot of other eye patches are constantly slipping down, so I wanted ones that stay on and look cute while you’re doing whatever you need to do. I’ve spent years working at the laboratory, creating these products and formulas, because I wanted everything to be science-backed with real results. And it’s just been phenomenal hearing from people, just how much the products have really changed their skin and how happy they are. I’m very proud.”
How do you decide what you’re going to launch next?
“Well, the first things I released were my cleanser, and then my skin-perfecting serum, and then my other one called That’s Tight ($125), which is a plumping vitality serum. It has this key ingredient called inPHinite Youth Technology, which is a peptide that’s exclusive to my Parívie. And yeah, eye masks were something I always wanted to add on.
We’re constantly just coming up with new ideas and new products, but we have to perfect them. I will go through, sometimes, 10 or 15 iterations of a product because I just want to get it right. This is just the beginning for Parívie. So much more is in the works, and it’s very exciting how it’s not only a skin-care line, but also a lifestyle brand. And it’s also at my home: Maison Parívie is my at-home longevity center, that just takes things to the next level.”
That’s a great segue, because everyone is talking about longevity and regenerative aesthetics, and you have all the top devices in Maison Parívie. Which treatments are you absolutely loving right now?
“I feel so grateful that I have this amazing longevity center. I go every single morning. I’m such a beauty technology nerd. I have everything from a hyperbaric chamber to the Ammortal Chamber, which I use every single morning and night. I also got a new machine yesterday. I’m obsessed with it—it’s called Sofwave PureImpact. It’s so epic. I’ve done six treatments, and now I have my own. It uses electrical muscle stimulation to help strengthen and tone your muscles, so it’s like getting an extra workout without having to go to the gym, and there’s no downtime, which I love. I’m gonna use it all the time. James, who is the head innovation officer from Sofwave, comes over, and he’ll do Sofwave on my face while I have PureImpact hooked up to my body.
I also love the Ammortal Chamber because it combines five things at once: red light, acoustic vibrations, a guided meditation, molecular hydrogen and PEMF. It’s the ultimate multitasker. I love the NeurotriS machine. That’s amazing for microcurrent and collagen stimulation. I’ve been using that for almost 15 years.
My new Dreampod is epic, too. You lay inside of it, and you literally float in thousands of pounds of Epsom salt. You literally feel like you’re weightless, and it’s amazing, especially for people with ADHD. It just shuts you off from the outside world, and it’s incredible for inflammation and lowering your cortisol levels.”
I need to visit! How do you find time to do all these things?
“Yes! I’m all about stacking, so I will be getting my facial, and then I’ll have the red light on me at the same time, and then sometimes I’ll have the Ballancer Pro lymphatics on my legs and they’ll be doing my nails at the same time—while I’m doing interviews or approvals. It’s really all about stacking my treatments and trying to do as many things at once as possible because I love to optimize my time.
And I’m just so lucky that I have it all here because I feel like before, I would have to drive to a hyperbaric place, then go to another place, and I’d spend hours doing this, and now here, I can just literally walk downstairs and get as much done as possible.”
Have you ever done microneedling or lasers?
“I love microneedling. I love doing it with exosomes after. I love the BBL and Moxi.”
And then you probably go in the hyperbaric chamber and it helps speed up your recovery, right?
“Oh, my god, it’s incredible. Like, I’ll be healed within two days. Hyperbaric technology is insane. I feel so lucky to have that. I’ve been doing it for many years.”
Is Heather Nicole still doing your facials these days?
“Yes, she’s been my facialist for almost 15 years and she comes in all the time. We have all of my favorite facialists come here [Maison Parívie], and we do residencies, like Keren Bartov was here two weeks ago. And right now, we have Adeela Crown, who’s here for like six weeks. And then I invite all my friends. Like, I just had Jessica Alba and Lizzo here last week—Bebe Rexha was here yesterday. All my friends are, like, ‘Paris, no wonder you never age. You literally have the fountain of youth built into your house.’ And they all love Parívie. It just makes me so happy to be able to share this incredible space with all of my friends, so that we can all stay hot forever.”
That is incredible. Let’s switch gears and talk about fragrance because your new one, Iconic Queen, just launched. When you debut a new scent, does it automatically become your new signature?
“Oh, I have so many fragrances—over 30. I have, literally, a different fragrance for every day of the month if I wanted to wear one. And yes, whenever I launch a new one, that’s the one I’m most obsessed with for a while. But, I also love mixing them together, like Iconic ($48) with Iconic Queen ($80). It creates a really gorgeous scent. It depends what mood I’m in and what vibe I’m feeling, or what I’m doing, like a particular date night.”
It’s been 20 years since your debut album, Paris, which brings us back to 2006. Are there any trends from 2006 that you wish we could bring back?
“Yeah, all of them. I love glossy lips. I love frosted shimmer. I’m obsessed with glitter, sparkles—pink everything. I just loved how fun and extra beauty was back then, and it’s so fun now seeing this whole new generation bringing back trends that I helped start back then. So many people are inspired by that era, and since I, like, invented Y2K fashion, it makes me a really proud mother.”
Hail to the OG. And speaking of 2006, are you working on any new music?
“Oh yeah. I’m in the studio right now finishing up my third album, and I can’t wait for everyone to hear my new music. It’s coming out early next year. I feel so lucky to get to do all these things I love, and just bring joy, fun, sparkles and happiness to the world.”
