Salma Hayek Pinault is one of those celebrities that seems to defy the boundaries of time and age. At 58 years old, the Mexico native’s film career is about as expansive as can be, from biopics like Frida to laugh-out-loud comedies like Grown Ups, but throughout it all her youthful, radiant beauty has remained frozen in time. So, how does she do it? While we’d love an inside look into just about everything Hayek is doing to stay looking and feeling her best, we now know about a key part of her age-defying routine. Merz Aesthetics just named Salma Hayek Pinault its first-ever global ambassador for its innovative skin-tightening treatment, Ultherapy PRIME.
Salma Hayek Pinault Swears By Ultherapy PRIME for a Natural-Looking Lift
This morning, Merz Aesthetics—the world’s largest dedicated medical aesthetics business—announced the exciting news that world-renowned actress, director and producer, Salma Hayek Pinault, is the first-ever global brand ambassador for Ultherapy PRIME. Ultherapy PRIME (the 2025 NewBeauty Award winner for Best Noninvasive Skin Tightener) is an advanced micro-focused ultrasound device that offers personalized, noninvasive skin lifting and is FDA-cleared to lift the skin on the neck, under the chin and the eyebrows, as well as to smooth lines and wrinkles on the décolleté, with no downtime and visible results that last up to a year, in as little as just one session. With the science and results to back it up, Ultherapy has become a gold standard when it comes to nonsurgical skin tightening, and Hayek’s endorsement further illustrates the device’s capabilities.
“Self-care is essential,” Hayek Pinault began in Merz’s press release for the exciting collaboration. “Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty. Ultherapy PRIME boosts my production of collagen and elastin exactly where I need it, giving me a long-lasting, natural-looking lift,” the actress praises. “It’s non-invasive, takes only one session, and has zero downtime. It is the future of beauty, and that’s why I can’t stop talking about it.”
