20 Celeb-Approved Beauty Products A-Listers Use and Love During Pregnancy

Lion Pose UNSPOTTED Acid Jelly Night Serum ($79)

Aduba also noted that—as part of her search for cleaner skin-care products during pregnancy—she began incorporating the Acid Jelly Night Serum from Mindy Kaling’s Lion Pose line.

BUY NOW – $79

Wonderbelly Antacids ($12)

One of the more recent celeb-approved pregnancy products, chart-topping pop singer and social media icon, Meghan Trainor, revealed via Instagram story that Wonderbelly’s clean, vegan antacids “saved my tummy during pregnancy..and now.”

BUY NOW – $12

Vitamin E Oil ($10)

Broadway star Brittany Johnson told NewBeauty that she made a lot of changes to her skin-care routine during pregnancy, but one of her biggest discoveries was vitamin E oil. “I used to only moisturize my entire body at night after a shower,” she began. “NOW, I do a layer of vitamin E oil and lotion on my chest, baby bump, and thighs every morning. At night, I do it again, in addition to my regular allover moisturizer post shower. It probably adds another eight minutes or so to my daily routine, but it’s made all the difference and I haven’t had any trouble with stretch marks!” Though Johnson didn’t specify which vitamin E oil she uses, there are tons of affordable options online, like this $10 find from Cliganic.

BUY NOW – $10

Avishi Organics Intensive Stretch Mark Oil ($38.50)

Effective stretch mark products are hard to come by, but if there’s one that’s good enough for a member of the royal family, it’s good for us. While pregnant with Archie, Meghan Markle swore by this natural stretch serum, which she says is “brilliant at keeping pregnant skin supple.”

BUY NOW – $38.50

Sun Potion Skin Food Shea Butter ($20)

Hilary Duff has always been an active figure in promoting safe, effective pregnancy products, and one of her favorites is the Sun Potion Skin Food Shea Butter which she revealed via Instagram “has been great as my belly gets itchy [in] this dry New York weather.”

BUY NOW – $20

Belly Jelly ($18)

Back in 2017, Duff also told Byrdie that she used this balm—packed with vitamin E oils, shea butter, oats and lavender—during her second pregnancy to help with stretch marks.

BUY NOW – $18

Palmer’s Cocoa Butter ($22)

Another one of Johnson’s favorites, she told NewBeauty that “I’ve always known how amazing cocoa butter is, but since being pregnant, I run through bottles of Palmer’s so fast I had to put myself on an Amazon subscription! It makes my skin feel soft and moisturized all day without a whole lot of added ingredients that I can’t pronounce or a price tag that makes me gag. Wins all around!”

BUY NOW – $22

Hatch Belly Mask ($14)

The Hatch Belly Mask has been called out by an array of iconic A-listers, from Jenna Dewan to Lily Aldridge, and during her pregnancy, Kate Hudson even said the product “feels amazing.”

BUY NOW – $14

Butta Drop Refillable Whipped Oil Body Cream ($44)

We don’t mind a shameless self-promo, especially when it’s from Rihanna. “I would say I’m staying more moisturized than ever, obviously,” she told Allure during her 2022 pregnancy “Butta Drop Whipped Oil Body Cream is my go-to.”  

BUY NOW – $44

Youngblood Mineral Cosmetics Cream Blush ($19.50)

One of Jessica Alba’s tried-and-true pregnancy makeup products, she told Vogue a few years back “to brighten up my face instantly, I apply Youngblood’s Luminous Crème Blush in Tropical Glow on the apples of my cheeks.”

BUY NOW – $19.50

Costa Brazil Jungle Firming Oil ($45)

In another interview with NewBeauty, Rose Inc. founder Rosie Huntington Whiteley told us that this firming product is one we’ve got to try. “It’s become a cult product and I love to smooth it all over my skin—I was actually rubbing it on my tummy this morning at 5 a.m.,” she said. “I don’t think any body oil is going to prevent stretch marks by any means, but I certainly think it’s important to keep your skin really hydrated while you’re pregnant. And I love that moment of connectivity with your tummy, just rubbing some oil around and feeling all the movement inside.”

BUY NOW – $45

rms UnCoverup Concealer ($38)

Another one of Alba’s favorites, she also told Vogue that “being tired is a given with motherhood, but looking tired doesn’t have to be. RMS Beauty UnCover-Up goes on light, hides sleepless nights, and fits in your purse for touch-ups on the go.”

BUY NOW – $38

Oliveda Skin Care Products

Made of olive-based, natural ingredients, Gigi Hadid told Vogue during a Beauty Secrets video that Oliveda became one of her go-to’s during her pregnancy. “While I was pregnant, I really moved toward clean, natural products, so I used a brand called Oliveda,” she explained. “They have everything from cleanser to moisturizer, oils, so I really enjoyed using that.” 

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Nécessaire The Deodorant Gel ($18)

Huntington-Whiteley also told us that this innovative deodorant was another game changer for her during pregnancy. “I love the Nécessaire Deodorant because it really works,” she says, “It’s like a cream that comes out when you turn it and it doesn’t mark on your clothes, which is something I battle with a lot, especially being pregnant because everything is so tight and a struggle to get on anyway. I switched to ‘natural deodorant’ as I learned more about ingredients, but it took time to find one that actually worked.”

BUY NOW – $18

fresh Lotus Youth Preserve Rescue Mask ($69)

Vogue Beauty Secrets seems to be the place to be for pregnancy skin-care recommendations, and Lily Aldridge took the platform a few years back to share tons of pregnancy skin-care routine musts, including this Seaweed Radiance mask. “One of my favorite things to do when I’m doing self care is masks,” she told the outlet. “I think it’s such a nice time to take for yourself and just breathe.”

BUY NOW – $69

Naturopathica Manuka Honey Cleansing Balm ($68)

Another one of Aldridge’s favorites, the model explained to Vogue that, during pregnancy, “a new thing that I discovered this year is my love of a cleansing balm, and this one is really nice because it smells like honey.”

BUY NOW – $68

Windsor Edwards Lip Balm ($17.50)

Aldridge was not short on pregnancy skin-care recommendations during her Vogue segment, and one of her lip essentials is this sustainably packaged lip balm. “I love this lip balm; I use it pregnant or not,” she says.

BUY NOW – $17.50

Kate McLeod Mama Stone ($45)

One final Aldridge-approved product is this all-over balm for nourishing skin and reducing the appearance of scars. “The body cream that I love right now is by Kate McLeod. You’re supposed to put it everywhere that’s growing, which is literally everywhere right now.”

BUY NOW -$45

Lâncome Lait Galatée Confort Makeup Remover Milk ($54)

In addition to a classic Dove soap, Aduba told us that she discovered this makeup remover from her mother, and she’s never looked back. “I use Dove Soap every day to clean my skin, along with Lancôme Milk Cleanser,” she told us, “It’s great for taking off my makeup. That’s a beauty secret handed down to me from my mother.”

BUY NOW – $54