It’s beauty advent calendar season. Come November 1 (and in some cases earlier), brands rolled out their calendars en masse, as they do every year. But a few are waiting a beat to build excitement, and Bath & Body Works’ “Feel the Wonder” Advent Calendar ($50; coming soon) is the one people are searching for right now: Google searches for it are up 400 percent in the past day.
Launching officially Monday, November 16, the calendar includes 12 surprises across home fragrance, body care and accessories, seven of which are exclusive to the calendar. It’s priced at $50 (a value of more than $115) and will be available in Bath & Body Works stores and online. Early access signups opened November 4 through Drops, the brand’s platform for new and limited releases. Fans join a waitlist by text or email and get an alert the moment a product goes live, with everything sold first come, first served.
Each surprise is a nod to the season’s little rituals, like trimming the tree, baking cookies and gathering the people you love. Several of the 12 are full-size (the brand hasn’t shared how many).
SPOILER ALERT: Here’s a peek at what’s inside: the Winter 3-Wick Candle ($25), Fresh Balsam Concentrated Room Spray ($9) and calendar-exclusive versions of the beloved Wallflowers Fragrance Plug and PocketBac hand sanitizer clips. On the scent front, the lineup pairs trend-driven Snowflakes & Cashmere with returning favorites like Fresh Balsam and Winter Candy Apple.
As for how it all came together, Melissa Tauro, B&BW’s VP of merchandising, says, “It’s really about creating the right balance between what our consumers already know and love and something new to discover.” That mix is exactly what’s in the box: favorites you already love alongside exclusives you won’t find anywhere else. Set a reminder for Monday, because once it sells out, that’s it. No pressure.
