The modern-day perm, which is now being called a “wave” or “new wave,” scales back the level of curl (it’s also not as harsh on the hair), making the result more of a beach-wave look than an ’80s workout one.
Stylist and salon owner Ricky Pennisi says it’s so powerful to see this look making its way back onto the scene. “I’ve always loved voluminous curls—they are full of movement and personality.”
One thing Pennisi says is super important when you get a wave: “Make sure your hair is fully hydrated. Wash your hair with a sulfate-free shampoo, which won’t strip the natural oils in your hair that prevent frizz and hair damage. You can also use a diffuser to dry your hair, which will make your curls and waves bigger and bouncier. Then use setting spray with a frizz-fighting ingredients.”
The latest celebrity sporting the retro style is Olivia Munn, who posted on Instagram yesterday that “her hair is so thick and heavy that she has a hard time getting body into it.” So, she decided to get her first permanent wave, which was performed by celebrity hairstylist Kiley Fitzgerald, who’s been quite a busy woman lately as more celebs are seeking her out for the new ‘do.
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Other A-listers sporting the buzzworthy style lately are Emma Stone and Jaime King, who posted on Instagram that it’s her “first perm since the 3rd grade.” Scroll through to see some of our favorite looks.
? Rachel Goodwin via Instagram: Some friends get tattoos, well we get PERMS! We’re here to tell you that they are BACK and they are not your grandmas perm! pic.twitter.com/qUmaUt2FzO
— emma stone daily (@dailyemmastone) January 31, 2018
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