At our last office beauty sale, I was surprised at the one question I kept getting asked over and over: “Are there any products for curly hair?” I didn’t even realize how many people had it—all different types from wavy to tightly coiled and everything in between. When I found a product that said “curly,” they’d ask, “Well does it work?” Turns out many women feel challenged when trying to find products that work for their specific type of curls. And of course Sephora knew something needed to be done.
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The brand’s new campaign for curly hair is putting the spotlight on this challenge and delivering a user-friendly solution. Whether your hair is wavy, curly, coily, or tightly coiled, the beauty giant’s top hair pros curated an assortment of products for each type to make it easier than ever for consumers to find what will work best for them.
On the page, you can shop by curl type from 2A (soft, S-shaped waves) to 4C (tight, Z-shape coils) and every shape in between.
Another feature we like: the video demos Sephora incorporated into the campaign. You can see step-by-step tutorials from social media hair gurus that will teach you to tame and maintain your curly styles with the proper products. They’re taking the guesswork out so you no longer have to wonder, “Will it work?” Happy shopping!
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