Every CÉCRED Product I’m Buying From Ulta Beauty Today

Attention shoppers: Beyoncé’s exclusive CÉCRED hair brand has officially launched at Ulta Beauty. Beyoncé (rocking stunning va-va-voom waves in her current signature platinum blond shade) celebrated the big day with an Instagram video hyping up the launch alongside her mom, Tina Knowles. Knowles and several others are seen using and passing along a bottle of CÉCRED’s Nourishing Hair Oil ($44) before it ultimately hits its new home: Ulta Beauty.

Previously available only on cecred.com, the collection includes a range of hair products for all hair types, including the aforementioned hair oil, Hydrating Shampoo ($31), Reconstructing Treatment Mask ($43), Moisturizing Deep Conditioner ($39) and more. Below, the award-winning CÉCRED products already in my Ulta cart.

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Nourishing Hair Oil ($44)

Blended with 13 oils, a Bioactive Keratin Ferment and a signature scent of oud, Australian sandalwood, musk, jasmine, Haitian vetiver and violet leaves, just a couple drops seal in moisture and add a soft shine to strands—all without silicone.

• BUY NOW – $44

2 / 4

Hydrating Shampoo ($31)

In her own “Sunday wash day” video shared last fall, Beyoncé used the Hydrating Shampoo and imparted some smart shampoo tips. “Notice how I’m keeping the hair straight, parting it into sections and shampooing one section at a time. That’s one of my secrets—no matting or tangling. Please pause it, flip it and reverse it. Get into those strands coming out of those hair follicles,” the “Texas Hold ‘Em” singer shared.

• BUY NOW – $31

3 / 4

Clarifying Shampoo & Scalp Scrub ($38)

I’ve come to appreciate the power of a good clarifying shampoo to reset strands to their factory settings. This one boasts exfoliating and balancing properties like fermented purple willow bark (a natural salicylic acid), tea tree oil and niacinamide (vitamin B3) to repair the scalp and help prevent excess oils, product buildup and environmental damage that can present as dull, greasy hair.

• BUY NOW – $38

4 / 4

Reconstructing Treatment Mask ($43)

As someone who, at the very least, touches up roots every four-to-six weeks, and spent the winter frequently heat styling, “hair repair in a jar” sounds right up my alley. According to the brand, the Reconstructing Treatment Mask is “clinically tested to reduce damage, increase visible strength and improve shine after one use.”

• BUY NOW – $43