Mascara

Celebrity

Molly Bernard on the Final Season of ‘Younger’ and the Clean Mascara That Won’t Budge ‘Under Any Circumstances’

By Danielle Fontana Dooley, Senior Digital Editor April 15, 2021

"This season brought us a lot closer together and it was definitely an unforgettable one."

Mascara

Beauty School: The History of Mascara

By Brittany Burhop Fallon, Beauty Director April 7, 2021

Lash out.

Mascara

How This New Magnetic Upgrade on a Cult-Classic Mascara Helped Me Ditch Lash Extensions

By Tatiana Bido, Features Editor February 18, 2021

They’re actually “real” now.

The Best Makeup Sets to Gift Your Beauty Maven

The Ultimate Beauty Gift Guide for Women in Their 40s

This New Mascara-Only Subscription Box Is the Holiday Gift We All Need

Charlotte Tilbury Just Launched Pillow Talk Mascara, and I’m Obsessed

Mascara

The 12 Best Mascaras Under $20 for Fuller, Longer-Looking Lashes

By Danielle Fontana Dooley, Senior Digital Editor August 6, 2020

From next-level volume to barely-there softness, these options deliver.

Mascara

Rosie Huntington Whitely Says This Mascara Has Replaced Her Eyelash-Extension Habit

By Danielle Fontana Dooley, Senior Digital Editor July 9, 2020

Adds to cart.

Makeup

The Beauty Launches We’re Most Excited About This Month

By Olivia Wohlner, Editorial Assistant June 3, 2020

Keep your eyes peeled!

ultacoronavirus

Every Ulta Store Is Closing Tomorrow—Here’s What it Means for the ’21 Days of Beauty’ Sale

Helen Hero

Helen Mirren Doesn’t Like the Word ‘Beauty’ and Likes This Instead

oliviacolman

The $13 Lipstick Olivia Colman Wore at the Oscars to Complement Her New Hair

innovativeproducts

These Are the Most Innovative Beauty Launches of 2020

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