For years, black mascara has dominated the landscape, granted with a few moments for brown shades here and there. However, people have been getting creative with mascara over the past few months with bold colors and funky finishes. Spate recently revealed that data indicates the fastest-growing mascara products right now are burgundy mascara and glitter mascara.
Burgundy mascara
According to Spate’s Popularity Index, burgundy mascara has skyrocketed across platforms compared to last year. More than 60 percent of the growth comes from Google search, which shows a spike of 455.8 percent year-over-year. On TikTok, the trend receives an average of 177.1K weekly views, which is up 355.2 percent over the past year.
Ones to try: ColourPop BFF Mascara in Wine O’Clock ($9), Charlotte Tilbury Pillow Talk Push Up Lashes in Dream Pop ($29), Victoria Beckham Future Lash Mascara in Bordeaux ($34), Benefit BADgal BANG! Volumizing Mascara in Wild Plum ($29)
Glitter mascara
For those craving an even bolder moment, there’s glitter mascara. Spate found that interest in glitter mascara has also surged, with a 296.7 percent spike across platforms as compared to last year. TikTok leads the charge, accounting for more than 83 percent of the popularity share, amounting to 428.4 percent growth year-over-year. Google searches have also climbed by 72.9 percent. There’s a variety of colors, from classic silver glitter to pops of pink or blue shimmer.
Ones to try: Maybelline Lash Sensational Sky High Glitter Mascara ($13), FOCALLURE Star Drifter Glitter Mascara ($10), Rabanne Famous Glitter Topcoat Mascara ($29)
