If you’ve ever wished your mascara routine felt a little more elevated—and a lot more efficient—the just-launched DIBS Beauty’s Double Standard Primer & Mascara Duo ($31) is your answer. The sleek, dual-ended tube houses a lash-boosting primer on one side and a jet-black mascara on the other, designed to work in tandem for maximum lift, length and volume.
The non-clumpy primer grips and builds, prepping lashes for the mascara’s rich pigment and flexible hold. The result: A fanned-out, wide-eyed effect that looks like you spent way more time on your makeup than you actually did.
Aside from the chic packaging, it’s the formula we really fell in love with. It’s buildable without clumping, long-wearing without flaking and infused with lash-loving ingredients to keep things soft and healthy. (We’re talking hyaluronic acid, shea butter and vitamin B5 for your healthiest, strongest lashes yet.)
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In a consumer perception study, the results speak for themselves: 100 percent of users said it gives extreme length, 94 percent said it intensifies mascara color, 91 percent said it gives instant dramatic length and volume and 91 percent said it lasts all day.
It’s no wonder the launch racked up a 15,000-person waitlist and sold out immediately on dibs.com. Now that it’s finally available at Ulta, it’s worth grabbing before it disappears again.
Whether you’re a lash minimalist or someone who layers like a pro, DIBS Double Standard Primer & Mascara Duo simplifies the process without sacrificing results. It’s a rare case of beauty hype that actually delivers.
