Mascara
The 14 Best Makeup Products With Built-in Primers
By Danielle Fontana DooleyJuly 21, 2016Updated: March 10, 2022
Major multitasking is happening here.
Makeup Artists Reveal the ONE Product That Changed the Game
By Liz RitterJuly 26, 2016Updated: March 10, 2022
Obsessed.
What’s in Her Bag: Victoria’s Secret Angel Elsa Hosk
By Danielle Fontana DooleyAugust 2, 2016Updated: March 10, 2022
The supermodel shares her beauty staples.
This Brand Just Launched at Ulta and It’s Going to Make Doing Your Makeup So Much Easier
By Liz RitterAugust 8, 2016Updated: March 10, 2022
A Game-Changing Tool to Give You the Best Mascara Application of Your Life
By Liz RitterAugust 10, 2016Updated: March 10, 2022
This Proposed Law Might Make It Illegal to Apply Mascara While You’re Driving
By Liz RitterAugust 11, 2016Updated: March 10, 2022
A New “Eyelash Dispenser” That Gives You Full Lashes in Seconds
By NewBeauty EditorsSeptember 15, 2016Updated: March 10, 2022
Here’s What Kim Kardashian West’s $770 Makeup Routine Consists Of
By Danielle Fontana DooleySeptember 21, 2016Updated: March 10, 2022
Including a must-have drugstore buy.
These 22 Must-Haves Are Less Than $10 at Ulta
By Danielle Fontana DooleySeptember 28, 2016Updated: March 10, 2022
Tried and true.
Eva Longoria Shares Her Gorgeous Eye Makeup Tutorial on Instagram
By Britt FallonOctober 5, 2016Updated: March 10, 2022
And it’s super easy to replicate.
There’s Now an Eyelash Curler That Takes Into Account Different Eye Shapes
By Liz RitterOctober 11, 2016Updated: March 10, 2022
The 26 Products Celebrity Makeup Artists Actually Purchase and Use Themselves
By Danielle Fontana DooleyOctober 31, 2016Updated: March 10, 2022
The Surprising Way 60 Percent of American Women Label Themselves, According to New Survey
By Britt FallonNovember 7, 2016Updated: March 10, 2022
Wine Bottle Lipsticks Are Real—And Yes, You Do Need Them
By NewBeauty EditorsNovember 27, 2016Updated: March 10, 2022
20 of 2016’s Best Beauty Launches to Take With You Into the New Year
By Tatiana BidoDecember 13, 2016Updated: March 10, 2022
This Is the Top-Selling Mascara on the Planet
By Liz RitterDecember 14, 2016Updated: March 10, 2022
23 Tried-and-True Products NewBeauty Editors Are Constantly Repurchasing
By Danielle Fontana DooleyDecember 15, 2016Updated: March 10, 2022
Michael Jackson’s Daughter Wore a Face Full of Drugstore Makeup to the Grammys
By Liz RitterFebruary 13, 2017Updated: March 10, 2022
Makeup Artists Share 16 Industry Secrets to Fix Beauty Mishaps In a Minute or Less
By Danielle Fontana DooleyFebruary 16, 2017Updated: March 10, 2022
This Could Be THE Biggest Makeup Brand to Finally Come to Ulta
By Danielle Fontana DooleyMarch 9, 2017Updated: March 10, 2022
There’s a Crazy Sale Happening at MAC Right Now
By NewBeauty EditorsMarch 16, 2017Updated: March 10, 2022
These Are the 9 Best Sellers at Bluemercury Right Now
By Liz RitterMarch 22, 2017Updated: March 10, 2022
How Angie Harmon Is Making Her 40s Her Most Beautiful Decade Yet
By NewBeauty EditorsMarch 24, 2017Updated: March 10, 2022
The Beauty Tricks Amanda Seyfried Swears By to Spend Less Than 5 Minutes in Front of the Mirror
By Danielle Fontana DooleyMarch 29, 2017Updated: March 10, 2022
Basically Everything on This Beauty Site Sells for Just $1
By NewBeauty EditorsApril 10, 2017Updated: March 10, 2022
Major Beauty Upgrades Are Coming to Walgreens, Including the Addition of an MUA-Favorite Line
By Danielle Fontana DooleyApril 19, 2017Updated: March 10, 2022
Brooklyn Decker on the 15-Minute Get-Gorgeous Trick Anyone Can Do
By Tatiana BidoMay 1, 2017Updated: March 10, 2022
The 10 Products You Need to Get in on the Hypoallergenic Beauty Trend
By Britt FallonMay 19, 2017Updated: March 10, 2022
Anna Camp Reveals the Two Beauty Trends She’d Never Try
By Britt FallonMay 22, 2017Updated: March 10, 2022
12 Memorial Day Beauty Sales
By NewBeauty EditorsMay 27, 2017Updated: March 10, 2022
The Key to Healthy Skin Is the Exact Opposite of What You’ve Always Been Told
By NewBeauty EditorsMay 29, 2017Updated: March 10, 2022
8 Vanity-Approved Organizers That Work to Keep Your Beauty Products Tidy and on Display
By Danielle Fontana DooleyMay 31, 2017Updated: March 10, 2022
This Drugstore Buy Is the Closest Thing We’ve Found to Too Faced Better Than Sex Mascara
By Britt FallonJune 21, 2017Updated: March 10, 2022
Ulta Has Found Another Way to Make Its Customers Really Happy
By Britt FallonJune 22, 2017Updated: March 10, 2022
This Brand Is Launching at Nordstrom—and You Probably Didn’t Realize It Wasn’t There Already
By Danielle Fontana DooleyJune 27, 2017Updated: March 10, 2022
Your Old Mascara May Not Be As Harmful As You Think
By NewBeauty EditorsJune 30, 2017Updated: March 10, 2022
You’ll Never Believe How Much Americans Spend on Beauty Products
By NewBeauty EditorsJuly 6, 2017Updated: March 10, 2022
Kourtney Kardashian Has Been Using This Mascara for 15 Years
By NewBeauty EditorsJuly 7, 2017Updated: March 10, 2022
Ellie Goulding Dishes on Her Biggest Makeup Mistake and the Products She Can’t Live Without
By Britt FallonJuly 13, 2017Updated: March 10, 2022
Saks Now Has a Beauty Rewards Program—Here’s What You Need to Know
By Danielle Fontana DooleyAugust 4, 2017Updated: March 10, 2022