Mascara
The 14 Best Makeup Products With Built-in Primers
By Danielle Fontana DooleyUpdated: March 10, 2022July 21, 2016
Major multitasking is happening here.
Makeup Artists Reveal the ONE Product That Changed the Game
By Liz RitterUpdated: March 10, 2022July 26, 2016
Obsessed.
What’s in Her Bag: Victoria’s Secret Angel Elsa Hosk
By Danielle Fontana DooleyUpdated: March 10, 2022August 2, 2016
The supermodel shares her beauty staples.
This Brand Just Launched at Ulta and It’s Going to Make Doing Your Makeup So Much Easier
By Liz RitterUpdated: March 10, 2022August 8, 2016
A Game-Changing Tool to Give You the Best Mascara Application of Your Life
By Liz RitterUpdated: March 10, 2022August 10, 2016
This Proposed Law Might Make It Illegal to Apply Mascara While You’re Driving
By Liz RitterUpdated: March 10, 2022August 11, 2016
A New “Eyelash Dispenser” That Gives You Full Lashes in Seconds
By NewBeauty EditorsUpdated: March 10, 2022September 15, 2016
Here’s What Kim Kardashian West’s $770 Makeup Routine Consists Of
By Danielle Fontana DooleyUpdated: March 10, 2022September 21, 2016
Including a must-have drugstore buy.
These 22 Must-Haves Are Less Than $10 at Ulta
By Danielle Fontana DooleyUpdated: March 10, 2022September 28, 2016
Tried and true.
Eva Longoria Shares Her Gorgeous Eye Makeup Tutorial on Instagram
By Britt FallonUpdated: March 10, 2022October 5, 2016
And it’s super easy to replicate.
There’s Now an Eyelash Curler That Takes Into Account Different Eye Shapes
By Liz RitterUpdated: March 10, 2022October 11, 2016
The 26 Products Celebrity Makeup Artists Actually Purchase and Use Themselves
By Danielle Fontana DooleyUpdated: March 10, 2022October 31, 2016
The Surprising Way 60 Percent of American Women Label Themselves, According to New Survey
By Britt FallonUpdated: March 10, 2022November 7, 2016
Wine Bottle Lipsticks Are Real—And Yes, You Do Need Them
By NewBeauty EditorsUpdated: March 10, 2022November 27, 2016
20 of 2016’s Best Beauty Launches to Take With You Into the New Year
By Tatiana BidoUpdated: March 10, 2022December 13, 2016
This Is the Top-Selling Mascara on the Planet
By Liz RitterUpdated: March 10, 2022December 14, 2016
23 Tried-and-True Products NewBeauty Editors Are Constantly Repurchasing
By Danielle Fontana DooleyUpdated: March 10, 2022December 15, 2016
Michael Jackson’s Daughter Wore a Face Full of Drugstore Makeup to the Grammys
By Liz RitterUpdated: March 10, 2022February 13, 2017
Makeup Artists Share 16 Industry Secrets to Fix Beauty Mishaps In a Minute or Less
By Danielle Fontana DooleyUpdated: March 10, 2022February 16, 2017
This Could Be THE Biggest Makeup Brand to Finally Come to Ulta
By Danielle Fontana DooleyUpdated: March 10, 2022March 9, 2017
There’s a Crazy Sale Happening at MAC Right Now
By NewBeauty EditorsUpdated: March 10, 2022March 16, 2017
These Are the 9 Best Sellers at Bluemercury Right Now
By Liz RitterUpdated: March 10, 2022March 22, 2017
How Angie Harmon Is Making Her 40s Her Most Beautiful Decade Yet
By NewBeauty EditorsUpdated: March 10, 2022March 24, 2017
The Beauty Tricks Amanda Seyfried Swears By to Spend Less Than 5 Minutes in Front of the Mirror
By Danielle Fontana DooleyUpdated: March 10, 2022March 29, 2017
Basically Everything on This Beauty Site Sells for Just $1
By NewBeauty EditorsUpdated: March 10, 2022April 10, 2017
Major Beauty Upgrades Are Coming to Walgreens, Including the Addition of an MUA-Favorite Line
By Danielle Fontana DooleyUpdated: March 10, 2022April 19, 2017
Brooklyn Decker on the 15-Minute Get-Gorgeous Trick Anyone Can Do
By Tatiana BidoUpdated: March 10, 2022May 1, 2017
The 10 Products You Need to Get in on the Hypoallergenic Beauty Trend
By Britt FallonUpdated: March 10, 2022May 19, 2017
Anna Camp Reveals the Two Beauty Trends She’d Never Try
By Britt FallonUpdated: March 10, 2022May 22, 2017
12 Memorial Day Beauty Sales
By NewBeauty EditorsUpdated: March 10, 2022May 27, 2017
The Key to Healthy Skin Is the Exact Opposite of What You’ve Always Been Told
By NewBeauty EditorsUpdated: March 10, 2022May 29, 2017
8 Vanity-Approved Organizers That Work to Keep Your Beauty Products Tidy and on Display
By Danielle Fontana DooleyUpdated: March 10, 2022May 31, 2017
This Drugstore Buy Is the Closest Thing We’ve Found to Too Faced Better Than Sex Mascara
By Britt FallonUpdated: March 10, 2022June 21, 2017
Ulta Has Found Another Way to Make Its Customers Really Happy
By Britt FallonUpdated: March 10, 2022June 22, 2017
This Brand Is Launching at Nordstrom—and You Probably Didn’t Realize It Wasn’t There Already
By Danielle Fontana DooleyUpdated: March 10, 2022June 27, 2017
Your Old Mascara May Not Be As Harmful As You Think
By NewBeauty EditorsUpdated: March 10, 2022June 30, 2017
You’ll Never Believe How Much Americans Spend on Beauty Products
By NewBeauty EditorsUpdated: March 10, 2022July 6, 2017
Kourtney Kardashian Has Been Using This Mascara for 15 Years
By NewBeauty EditorsUpdated: March 10, 2022July 7, 2017
Ellie Goulding Dishes on Her Biggest Makeup Mistake and the Products She Can’t Live Without
By Britt FallonUpdated: March 10, 2022July 13, 2017
Saks Now Has a Beauty Rewards Program—Here’s What You Need to Know
By Danielle Fontana DooleyUpdated: March 10, 2022August 4, 2017