Stop Everything: This Mega, Mega Makeup Brand Is Coming to Ulta

It was a good day for Ulta.

Not only did the beauty retailer’s shares see a surge in the stock market—as in an 11 percent gain—but they also announced NARS will be making its debut in their stores starting late November, with more products rolling out in 2017. (They’re coining the prestige intro as “a limited portfolio” for now.)

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In addition, The Wall Street Journal reported that there’s also some really big expansion plans for the brand, as they plan to increase their store locations to between 1,400 and 1,700, from the approximately 900 they have now.

And—for the win—WWD reports that they will be adding “more focus to mobile, launching a virtual reality try-on segment called Glamlab for its app, as well as Apple Pay.”

Take tomorrow off, guys.